competitors due to that advantage and also its business intelligence and even becomes unique in the eyes of customers. Differentiation is a mental concept that is formed by customers. Among the types of differentiation phone number lookup indonesia leadership we should mention more product features higher product or service quality or their greater reliability. Differentiation can make you stand out from the competition but it is not necessarily enough. For example a restaurant may cook the best kebab in town but within a year it may be forced to close.
Because customers are not aware of the existence of this restaurant and its excellence. A successful business is one that has more than one distinctive advantage and is not limited to just one area of leadership. Focus strategy limiting expectations Focus strategy is different from the other two types of sustainable competitive advantage and targets niche markets. While the previous two target the entire market the strategy aims to focus on a smaller segment of the market.