A recent report shows that while 47% of respondents expect to increase their revenue by 10% or more and 16% expect an increase of more than 20%, one-third anticipate a decrease in their marketing budget and 24% expect it to remain the same.
With competition increasing and purchasing behaviors evolving, mastering demand generation is increasingly important for organizations that want to stay competitive in today's marketplace.
What are Demand Gen campaigns?
Demand Gen is a multi-faceted strategy designed to identify potential customers, cultivate their interest in your products or services, and gradually guide them through the sales funnel until they close or win business.
Unlike short-term marketing tactics that focus on student data immediate sales, demand generation is about building and nurturing relationships with potential customers over time.
It encompasses a wide range of marketing activities such as content marketing, email marketing , search engine optimization ( SEO ), social media marketing , and event engagement . The ultimate goal is to create a sustainable marketing channel that generates more SQLs and earns revenue.
Why invest in a demand gen campaign? 1.- Global cost reduction
Demand generation campaigns can be more cost-effective in the long run by focusing on building long-lasting relationships with customers rather than short-term marketing efforts. These campaigns help establish a strong reputation from the start, allowing for minor costs to be eliminated from the marketing process down the road. By investing in demand generation , a company builds a solid foundation for its marketing strategy, resulting in a number of long-term financial benefits.
2.- Brand awareness and reputation
A well-executed demand generation strategy increases the brand's visibility and reputation, establishing it as a leader in its sector and generating trust among potential customers. The brand awareness derived from these campaigns introduces the brand to new customers, not only with the aim of selling, but of becoming a valuable part of their lives. This early reputation not only generates quality leads , but also creates long-lasting relationships with customers who turn to the brand for their daily needs. In addition, it reinforces the brand's position as a thought leader through success stories and webinars.