monetary incentive and urgency

[robiulhasan]

The email is extremely informative, providing the shopper with essential information – a link to the FAQ page, to the delivery and return section on the site and to a customer service representative. At the bottom, it gives snapshots of the delivery and return policies and of customer service contacts via phone, email and live chat.



Another exemplar email is the one by Fat Face. A cell phone lists for sale t the bottom at the email, Fat Face takes a similar approach giving a quick snapshot of the essential information. Fat Face integrates social proof using the abandoned item’s rating and a review to ensure hesitant shoppers.



Email 3:
This email targets abandoners of all causes, though it mainly targets price-sensitive customers who abandoned the cart due to the costs.

A Barilliance study found that including an incentive in the third email is likely to increase the click-through-rate and conversions. The monetary incentive could be a discount/coupon code or free shipping.

The incentive should be personalized based on the customer’s cart content, purchase history, brand affinity, demographics and more.

A Barilliance study found that offering free shipping performs 100% better than a 10% discount.