Google AdWords has become Google Ads: understand how the change affects you

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Google AdWords is Google's main advertising tool, widely used to promote companies of all sizes and segments. However, in recent months the company has undergone some significant changes to its structure, being renamed Google Ads.

Want to know more about this topic? Then check out our article and find out how this change can affect your business.

Google AdWords or Google Ads?
Google AdWords was launched in 2000 with the aim of inserting ads into web search results. Since then, a lot has changed and the tool has become one of the main digital advertising channels, providing metrics and detailed analysis on the actions developed.

However, it was only in July 2018 that the company underwent one of buy phone number leads major changes: Google AdWord was renamed Google Ads . And anyone who believes that the changes are limited to the name is mistaken.

New features were developed and some tools underwent an integration process in a joint effort between the company and its employees to facilitate the use of the platform and simplify access among all users, from those who buy to those who sell media.

What are the main changes applied?
Consumer expectations and the relationships built between brands and their audiences have changed a lot in recent years. As a result, Google has had to adapt its advertising tools to include different types of ads, analytical tools and online campaign management features .

One of the main differences advertisers have found on the Google Ads platform is related to changes in the usability of the tools. After all, they have been reorganized to offer increasingly efficient solutions to their users.

Google Marketing Platform
Google Marketing Platform has joined forces with tools like DoubleClick and Google Analytics 360, creating a solution that streamlines and simplifies ad management and traffic analysis in a single platform.