There are only two main factors that influence the cost accurate mobile phone number list per click: competition and ad clickability. But let's look into this in more detail, as there are many additional factors that influence this indicator.
Aksi Marsovich
Intergalactic expert
1. Competition
The auction in Yandex.Direct and Google Ads is designed in such a way that the advertisers themselves have the greatest influence on the price per click, bargaining for prominent places in advertising blocks (Google Ads) or a percentage of the traffic volume (Yandex.Direct).
The numerator is the bid of the competitor placed behind your ad. The more your competitor is willing to pay, the more you will pay per click. Today, it is difficult to find a topic where there will be no competition in contextual advertising, and the number of advertising spaces is often less than the number of advertisers willing to place themselves there. Advertising systems show estimated bids in the interfaces for getting into certain positions or for getting the volume of traffic for different key phrases, thereby only fueling the advertiser's desire to bid more to get higher. This provokes the heating of the auction, due to which in some competitive topics the price per click can reach several thousand rubles.
2. Subject
The subject matter itself does not have a direct impact on the cost per click. The advertising system does not care what your business is - sushi delivery or metalwork manufacturing. But each subject matter has its own supply and demand, and, therefore, different competition. Therefore, it happens that it is cheaper to advertise a product wholesale with a high average check than the same product at retail.
3. Region of impressions
If you plan to advertise a product all over Russia, it is worth creating separate campaigns by advertising regions or in detail by cities. This approach will allow you to more conveniently distribute the budget, monitor statistics and optimize campaigns. But the main reason for the division is again competition. For most topics in Moscow and St. Petersburg, auctions are overheated due to competition for traffic, and advertisers themselves are willing to pay more for attracting users than in the regions. Therefore, you can notice the following situation: for the same key phrase in Moscow, the click price can be several times higher than, for example, in Yekaterinburg.
Create separate campaigns by advertising regions or in detail by cities
Advice: if you want to save money, divide by region.