Global brands can benefit from a first mover advantage
Posted: Mon Dec 23, 2024 4:59 am
Australia, Singapore and New Zealand also show a higher response rate on weekends than on weekdays. However, Asia Pacific markets such as Singapore, Hong Kong and China are not seeing a large number of emails being sent on weekends. This could present a great opportunity for businesses that send their emails to Asia Pacific countries, as they would achieve high open and click rates for their campaigns that are currently running during the week.
In markets where email marketing is less mature, and by innovating in their markets as the same practices and tactics are not used in all markets.
Virtual shopping cart abandonment campaigns often produce high response rates, especially in Spain , where click-through rates during the holiday season were 13.2 percent. However, many retailers in Spain do not use this form of customer re-engagement, but should consider it, especially during the holiday season.
Birthday emails during the holiday season can also be used to attract account code list malaysia buyers with the excuse of giving a gift. While this is a proven successful strategy for email marketers, no Asian brands have been spotted employing this tactic, so it presents a clear opportunity.
Social media offers good opportunities to increase email opening rates .
In France, the United States and the United Kingdom , social media messages achieve higher opening rates than standard mailings.
In Spain , however, the results were slightly lower than standard mailings. This is in line with the general use of social media worldwide, especially Facebook in European countries. Therefore, brands have an opportunity to develop this strategy in countries where its use is not yet common, as well as test campaigns that mention social media in the subject line.
In markets where email marketing is less mature, and by innovating in their markets as the same practices and tactics are not used in all markets.
Virtual shopping cart abandonment campaigns often produce high response rates, especially in Spain , where click-through rates during the holiday season were 13.2 percent. However, many retailers in Spain do not use this form of customer re-engagement, but should consider it, especially during the holiday season.
Birthday emails during the holiday season can also be used to attract account code list malaysia buyers with the excuse of giving a gift. While this is a proven successful strategy for email marketers, no Asian brands have been spotted employing this tactic, so it presents a clear opportunity.
Social media offers good opportunities to increase email opening rates .
In France, the United States and the United Kingdom , social media messages achieve higher opening rates than standard mailings.
In Spain , however, the results were slightly lower than standard mailings. This is in line with the general use of social media worldwide, especially Facebook in European countries. Therefore, brands have an opportunity to develop this strategy in countries where its use is not yet common, as well as test campaigns that mention social media in the subject line.