7 Reasons to bet safely on email marketing
Posted: Mon Dec 23, 2024 5:23 am
Many people think that email marketing is on the decline and that social media will put an end to this type of marketing campaign . Well, I want to give my opinion against this assertion and give the reasons that lead me to think this way.
A couple of weeks ago I had the opportunity to confirm that its power as a marketing tool is still as valid as ever. A company contracted an online marketing campaign through large product sales portals, with a great reputation on the Internet. The campaigns were based on different online marketing actions within the portals, from banners, microsites, robapáginas... and newsletters. I must say that the banners, of course, were located on the home page.
After a period of execution, the results of the actions on each of the portals were analysed and it was found that one of them quadrupled the traffic generated to the website on a specific date. Analysing the reason for this data, it was found that this portal, on this specific date, sent a newsletter to all registered users of its portal with information about the campaign.
This shows that the power of e-marketing penetration and its generation of immediate response in the user is superior to other types of actions. Not only that, it creates loyalty and credibility in the brand.
There are seven reasons why I recommend including e-marketing in online marketing strategies:
It is direct and non-invasive . The user who receives it is address in indonesia proactive in reading it, since they have given us permission to enter their mailbox. Anyone who subscribes to mailing lists authorizing them to receive communications becomes a consumer of your company's news, and will therefore be up to date with your products and news. It is in these cases when you must take the most care with the design and content of the newsletter, and above all avoid the temptation to include advertising.
It allows for great segmentation . Marketing campaigns can be segmented demographically or by interests based on the databases we obtain. We can segment the customer profile by various parameters to direct the actions, directly reaching the expected target audience.
It is easy to obtain the ROI of the action. Nowadays there are many mailing tools that provide us with a wide variety of analyses and statistics on the percentage of email openings, the time at which the message was opened, the number of clicks and even who opened it.
Generating an immediate response . The newsletter can lead the user to take action, whether it be a purchase or a request for information, achieving high conversion rates.
It is a direct communication channel . If we know how to communicate in a way that is not considered invasive or spam, and if we also offer quality and interesting content, we will be turning the newsletter into our direct communication channel with our clients.
Encourage loyalty . When you regularly publish high-quality, useful and relevant content, you will get a high percentage of users to open your emails because they like to be informed about brand news or new trends, which is why they subscribed.
Finally, it is economical . You can reach your target audience with a simple click and for very little money with your newsletter. It also allows you to continue growing and gain new clients and retain existing ones.
Do you think e-marketing is still relevant? What other reasons do you find for investing in e-marketing?
A couple of weeks ago I had the opportunity to confirm that its power as a marketing tool is still as valid as ever. A company contracted an online marketing campaign through large product sales portals, with a great reputation on the Internet. The campaigns were based on different online marketing actions within the portals, from banners, microsites, robapáginas... and newsletters. I must say that the banners, of course, were located on the home page.
After a period of execution, the results of the actions on each of the portals were analysed and it was found that one of them quadrupled the traffic generated to the website on a specific date. Analysing the reason for this data, it was found that this portal, on this specific date, sent a newsletter to all registered users of its portal with information about the campaign.
This shows that the power of e-marketing penetration and its generation of immediate response in the user is superior to other types of actions. Not only that, it creates loyalty and credibility in the brand.
There are seven reasons why I recommend including e-marketing in online marketing strategies:
It is direct and non-invasive . The user who receives it is address in indonesia proactive in reading it, since they have given us permission to enter their mailbox. Anyone who subscribes to mailing lists authorizing them to receive communications becomes a consumer of your company's news, and will therefore be up to date with your products and news. It is in these cases when you must take the most care with the design and content of the newsletter, and above all avoid the temptation to include advertising.
It allows for great segmentation . Marketing campaigns can be segmented demographically or by interests based on the databases we obtain. We can segment the customer profile by various parameters to direct the actions, directly reaching the expected target audience.
It is easy to obtain the ROI of the action. Nowadays there are many mailing tools that provide us with a wide variety of analyses and statistics on the percentage of email openings, the time at which the message was opened, the number of clicks and even who opened it.
Generating an immediate response . The newsletter can lead the user to take action, whether it be a purchase or a request for information, achieving high conversion rates.
It is a direct communication channel . If we know how to communicate in a way that is not considered invasive or spam, and if we also offer quality and interesting content, we will be turning the newsletter into our direct communication channel with our clients.
Encourage loyalty . When you regularly publish high-quality, useful and relevant content, you will get a high percentage of users to open your emails because they like to be informed about brand news or new trends, which is why they subscribed.
Finally, it is economical . You can reach your target audience with a simple click and for very little money with your newsletter. It also allows you to continue growing and gain new clients and retain existing ones.
Do you think e-marketing is still relevant? What other reasons do you find for investing in e-marketing?