PWA: How are they revolutionizing the mobile marketing market?
Posted: Mon Dec 23, 2024 5:30 am
If you are dedicated to mobile marketing, you need to be very clear about what a PWA or progressive web application is .
Mobile devices have become part of human beings, sharing with us the vast majority of our time: to make online purchases, travel enquiries, find a restaurant for a celebration and make reservations...
In fact, according to several studies, such as the one by Multiatlas , mobile devices generate 80% of global Internet use.
And nowadays, everything is managed from a mobile device, and specifically, through an App.
What is PWA?
A PWA or progressive web application is a mix, a sum of the best features of a website and a native application, it's that simple.
They combine the best of both worlds.
To understand more deeply what a progressive web application is, we have to go back to responsive design , that is, to that first vision in which all designs were readjusted to the different mobile devices that were used.
The problem is that, in reality, for practical purposes, this type of design generated a poor user experience.
The concept of PWA, although it already existed, became more widely known in 2015, thanks to designer Frances Berriman and Google Chrome engineer Alex Russell, who coined it with the aim of describing applications that used modern browsers such as service workers, for example.
The fact that they combine the best functionalities or characteristics of each of the two worlds (web page and native application) eliminates some of the barriers such as that related to the friction that occurs when downloading a native app.
In short, progressive web applications are an upgrade of web technology.
This is based on service workers , which means that its technology runs functions in the background, dutch email list providers even if the mobile device's browser is not open.
PWAs are created to optimize web pages and allow them to be adapted to any type of mobile device, offering the best user experience, something that was not achieved with the aforementioned responsive design.
Apps are created with native languages, which in the case of the Android operating system is Java and Linux and in the case of iOS is Objective C and Swift.
However, PWAs are developed with HTML, CSS and Javascript programming languages, so only a browser is needed to access them.
Mobile devices have become part of human beings, sharing with us the vast majority of our time: to make online purchases, travel enquiries, find a restaurant for a celebration and make reservations...
In fact, according to several studies, such as the one by Multiatlas , mobile devices generate 80% of global Internet use.
And nowadays, everything is managed from a mobile device, and specifically, through an App.
What is PWA?
A PWA or progressive web application is a mix, a sum of the best features of a website and a native application, it's that simple.
They combine the best of both worlds.
To understand more deeply what a progressive web application is, we have to go back to responsive design , that is, to that first vision in which all designs were readjusted to the different mobile devices that were used.
The problem is that, in reality, for practical purposes, this type of design generated a poor user experience.
The concept of PWA, although it already existed, became more widely known in 2015, thanks to designer Frances Berriman and Google Chrome engineer Alex Russell, who coined it with the aim of describing applications that used modern browsers such as service workers, for example.
The fact that they combine the best functionalities or characteristics of each of the two worlds (web page and native application) eliminates some of the barriers such as that related to the friction that occurs when downloading a native app.
In short, progressive web applications are an upgrade of web technology.
This is based on service workers , which means that its technology runs functions in the background, dutch email list providers even if the mobile device's browser is not open.
PWAs are created to optimize web pages and allow them to be adapted to any type of mobile device, offering the best user experience, something that was not achieved with the aforementioned responsive design.
Apps are created with native languages, which in the case of the Android operating system is Java and Linux and in the case of iOS is Objective C and Swift.
However, PWAs are developed with HTML, CSS and Javascript programming languages, so only a browser is needed to access them.