Technique 3 - Enable social purchasing
Posted: Mon Dec 23, 2024 5:39 am
According to data from Shopify, product discovery through social media combined with ad targeting has increased by 202% in recent years.
Shopping on social media has never been easier!
You just need to enable the buy button on those platforms where you have a presence, in addition to taking advantage of the potential of those that are taking more important steps towards complete social purchasing , namely Instagram and Pinterest.
Scalability in marketing by doing social selling
Sephora is a good example of what it means to wholeheartedly embrace social shopping.
Relying on huge branding campaigns and alliances with influencers and micro-influencers , they take advantage of scalability in marketing, making it easier for users to buy wherever and however they want.
This leaves us with one of those questions that you can spend more than five seconds on, because thanks to task automation, you can focus on what's important.
Is it necessary to be on all social networks ?
No, not at all.
Networks require a constant, active and consistent presence to be effective.
They are the time-eater of the day-to-day of a digital marketing department .
If you are not going to be able to attend to them properly, focus on those that help you scale your business while generating the necessary connection with your audience.
Technique 4 - Use attribution models
The big question is, where did this customer come from?
From social media, the Google Display Network, a good review, or all of the above?
If you're not sure how to answer these questions as your business implements new marketing efforts, you're not alone.
The lack of attribution models is the daily bread of most companies that have digital marketing strategies of a certain size.
Thank goodness we have ways to implement these models and track users as they email database scroll through networks, search results, and user reviews.
Don't obsess, though.
As I have mentioned on countless occasions in this blog, the behavior of the digital user is unpredictable, mixed, confusing and sometimes... irrational.
I myself wanted to buy a watch yesterday because I needed it urgently! And after 20 minutes of searching on the internet, it seemed like a less pressing need.
Mysteries of human nature...
Shopping on social media has never been easier!
You just need to enable the buy button on those platforms where you have a presence, in addition to taking advantage of the potential of those that are taking more important steps towards complete social purchasing , namely Instagram and Pinterest.
Scalability in marketing by doing social selling
Sephora is a good example of what it means to wholeheartedly embrace social shopping.
Relying on huge branding campaigns and alliances with influencers and micro-influencers , they take advantage of scalability in marketing, making it easier for users to buy wherever and however they want.
This leaves us with one of those questions that you can spend more than five seconds on, because thanks to task automation, you can focus on what's important.
Is it necessary to be on all social networks ?
No, not at all.
Networks require a constant, active and consistent presence to be effective.
They are the time-eater of the day-to-day of a digital marketing department .
If you are not going to be able to attend to them properly, focus on those that help you scale your business while generating the necessary connection with your audience.
Technique 4 - Use attribution models
The big question is, where did this customer come from?
From social media, the Google Display Network, a good review, or all of the above?
If you're not sure how to answer these questions as your business implements new marketing efforts, you're not alone.
The lack of attribution models is the daily bread of most companies that have digital marketing strategies of a certain size.
Thank goodness we have ways to implement these models and track users as they email database scroll through networks, search results, and user reviews.
Don't obsess, though.
As I have mentioned on countless occasions in this blog, the behavior of the digital user is unpredictable, mixed, confusing and sometimes... irrational.
I myself wanted to buy a watch yesterday because I needed it urgently! And after 20 minutes of searching on the internet, it seemed like a less pressing need.
Mysteries of human nature...