Email Marketing: The secrets of an impactful 'Subject'

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We must understand that the subject is one of the keys to the success of our campaigns. It is one of the main determinants for whether the subscriber opens the email or not, and that is why we must always be effective with subjects that attract the attention of our users.

Expectations: State in simple words what will be found in the email. NEVER generate false expectations with the subject and then the subscriber does not find what is promised, as this impacts trust and the reading of subsequent emails that we send. You must be clear and use direct language.
Creativity: Creative and ambiguous subjects generate curiosity in the client and have a higher reading rate, but always be careful and keep in mind the previous point.

Originality: Be original when describing the content of the email, but address indonesia in a new and innovative way. If we invest 10 minutes thinking about different topics until we come up with a really good one, it will surely be reflected in the readers and therefore in the results that the campaign will obtain.
Short: No more than 50 characters. Email clients like Hotmail, Yahoo, Gmail or Outlook only display up to 40 or 50 characters and then add an ellipsis or cut it off altogether.

Forbidden Words: Avoid phrases or words like discount, promotion, offer, OFF, free, test, limited time, etc. These types of subjects often cause our messages to be interpreted as SPAM by filters.

Capital Letters and Exclamation Points: Do not use ALL CAPS words or subjects or repeat too many exclamation points. Avoid exclamation points if possible. Example of a bad subject: FIND WHAT YOU'VE ALWAYS WANTED!!!!!!

Personalization: Personalized subject lines with the recipient's name will always have a higher read rate than fixed subject lines.
Measurement and Optimization: Define 2 or more subject lines and test their effectiveness in a Split ABN campaign or between campaigns. Measure the results of each campaign sent, test different strategies and compare each delivery with the following ones, and thus obtain important feedback.