Primetag Influencer Marketing Poster
Posted: Mon Dec 23, 2024 5:39 am
The pandemic has transformed everything, including the way we work . Instead of going back to a traditional office routine, we have adopted a people-first approach, based on flexibility and connection, allowing our team to work from anywhere. From this philosophy, the Nomad Office concept was born , which has allowed us to work in inspiring places and also create meaningful relationships.
This change then inspired a web series that tells our journey: La Cucaracha , recognized as the Best Web Series of Hollywood 2024. It is not just content, but a representation czech republic mobile number of our key values, which we also describe in our manifesto .
What do you think are the most interesting trends in Influencer Marketing?
From our point of view, these are the most interesting trends we are observing at the moment:
The rise of micro-influencers . Micro-influencers, thanks to their smaller but highly engaged and niche audiences, are attracting more and more attention. They offer brands a level of specialization and authenticity that can create stronger connections and trust with their followers.
From this point of view, the main challenges for brands are access to verified metrics and measuring the impact, which are essential to truly understand the return on business and ensure the scalability of this approach.
Expanding into new sectors . Although Influencer Marketing is usually associated with sectors such as fashion and beauty, new realities such as Tech & Software and Pharma are emerging , which are embracing this strategy. This expansion demonstrates how Influencer Marketing is becoming versatile and capable of reaching increasingly diversified fields.
This change then inspired a web series that tells our journey: La Cucaracha , recognized as the Best Web Series of Hollywood 2024. It is not just content, but a representation czech republic mobile number of our key values, which we also describe in our manifesto .
What do you think are the most interesting trends in Influencer Marketing?
From our point of view, these are the most interesting trends we are observing at the moment:
The rise of micro-influencers . Micro-influencers, thanks to their smaller but highly engaged and niche audiences, are attracting more and more attention. They offer brands a level of specialization and authenticity that can create stronger connections and trust with their followers.
From this point of view, the main challenges for brands are access to verified metrics and measuring the impact, which are essential to truly understand the return on business and ensure the scalability of this approach.
Expanding into new sectors . Although Influencer Marketing is usually associated with sectors such as fashion and beauty, new realities such as Tech & Software and Pharma are emerging , which are embracing this strategy. This expansion demonstrates how Influencer Marketing is becoming versatile and capable of reaching increasingly diversified fields.