Hitting the target, or how to write an effective email

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Email marketing is without a doubt one of the most effective resources for connecting directly with the client. It allows you to send the message directly to their hands. It is up to you whether they accept it or reject it. To promote success, it is important that you take care of the following aspects: Choose a short, concise and direct subject. Don't beat around the bush, directly explain the benefit they will obtain by accepting your message. Avoid at all costs the overused expressions that guarantee absolute happiness, such as: "congratulations, you have been chosen", "free for being you" and various banalities, few people take the bait these days.

Remember that, above all, it is a communication tool, where the image of your company is transmitted. It must transmit confidence and professionalism. Make an effort and design a quality email, in html, with a careful appearance and relevant content. The greater the number of internal links that your message includes, the greater the chances you will have of getting clicks. Clearly show the objective of the message in the body of the text. If, for example, it is to obtain a quote request, create a large button and highlight that call to action.

Segment your audience. There are many types of clients, who do address thailand not have the same needs, tastes or preferences. If you send a generic message, you will not reach anyone in particular, it will be meaningless and lacking in intention. Create a specific message, aimed at obtaining a specific response. The more personalized, the better the results. Hence the great importance of creating your own distribution list. This way you can know first-hand the name and main qualitative data of your recipient, and use them to your advantage.

Take care of your subscribers, send them information of interest, and above all, do not saturate their inbox. It would be very helpful if, when subscribing, you allowed them to choose the frequency of receipt of your mailings, as well as the subject that interests them the most. This will improve the opening rate. End with a definitive closing,Don't just abandon the customer at the end of the message. Give them the opportunity to find out more, view your page or register to access the promised offer. Reinforce the effect of your message in the final conclusion. Otherwise, they will immediately click on delete your message.

The greatest impact occurs in the first 24 hours of life, so choose the first hours of a working day to launch it. Better if it is a day at the beginning of the week. Use a professional program for sending, pay special attention to the LOPD, give the user the possibility to unsubscribe and frequently clean up the database; in such a way that you eliminate invalid addresses and requests to unsubscribe. Do you often use e-mail marketing as a sales tool? What is your secret to achieving effective sendings?