(Figure 4) Factors that increase brand power (Source: Brand Search Marketing)

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In other words, the author believes that simply tracking brand search volume can be interpreted as determining how many consumers want to buy our products.

This is why we can say that activities that increase brand search volume = can be evaluated as successful marketing .



(Figure 5) Now, even brands with high brand awareness are running campaigns to create interest and desire.
Benefits of Using Brand Search Volume as an Integrated Marketing Metric
First, it is objective.

Brand search data is not subjective. Since searches are all kuwait mobile databasev data, there is no need for unnecessary time and judgment to develop and interpret indicators. There is no need for interpretation by multiple people, and there is no need for doubts about whether the data is right or wrong.

Second, there is a proven correlation with sales.

According to a study by Yahoo Japan, when consumers in the consideration stage conduct a brand search, the conversion rate is 12 times higher than that of consumers who do not, and people who visit a site through a brand search also have a higher purchase rate.

Third, it's fast.

Brand search-related data can be tracked quickly compared to other indicators, so marketers can immediately check the results and prepare action plans.

Fourth, it is simple.