You can track the organic traffic of your owned branded content in Site Explorer. Just search the campaign page or subdomain for a performance overview.
backlink profile
Or track specific topics and keywords related to your branded content in Ahrefs Rank Tracker.
Patagonia Worn Wear
Check keyword growth
Branded content can drive some serious search volume interest. Use this data to prove the value of your creativity, and justify budgets for future branded content.
Search relevant branded content topics in Keywords Explorer
Check top-level data at the head of the report
Check individual keyword volumes
Matching terms
Keep a note of links
You can check the links your branded content has attracted simply by physicians email list filtering for mentions of your campaign name in Ahrefs Backlinks Report.
Search your domain in Ahrefs Site Explorer and head to the Backlinks report
Enter your branded content campaign name in the filter “Anchor with surrounding text”
See how many links you’ve picked up
Check how your branded content is being spoken about in the anchor excerpt
backlinks
7 branded content examples
If branded content does its job, audiences will go out of their way to consume it–just as do with everyday entertainment.
Here are some great examples of branded content from brands in B2C, B2B, and even SaaS.
1. Thoropass: Scam Hunters
What business does an infosec company have creating a “business thriller” podcast? Well, they know a lot about scammers, and their audience enjoys a bit of crime fiction, of course!
Voiced by award-winning actors Erin Moriarty (The Boys, Jessica Jones) and Greg Kinnear (Little Miss Sunshine, You’ve Got Mail), the podcast is a story about a disgraced Chief Information Security Officer (Kinnear) and a journalist (Moriarty) investigating a spate of scams targeting terminally ill patients.
scam hunters
The creator, Ian Faison, CEO of Caspian Studios is behind some other great examples of branded content—namely podcast dramas like Murder in HR (in collaboration with wellness service provider Wellhub) and The Hacker Chronicles (alongside Tenable Cloud Security).
The problem with a B2B topic like compliance is that people often don’t know what it is or why they need help with it.
Scam Hunters takes the fairly unsexy, obscure topic of infosec, and uses dramatic storytelling to make it a whole lot more interesting and accessible—all while quietly educating the audience of its importance.
Plus, the narrative sets up the “problem” that Thoropass solves, making for a nice subliminal sales pitch.