New trends that are giving good results

[Irfanabdulla1111]

Before talking about new formats and new trends, I would like to ask you a question:

Why are you doing a webinar?

Not surprisingly, almost every person or company has a different answer to this question.

Starting with “advertising the product”, “generating leads”, etc.

These goals are probably all legitimate, but they require a very different approach and, too often, do not go hand in hand.

You can't just do a "sales" webinar and expect it to generate new leads.

Those who have never heard of you and your product (potential new leads) are most likely not going to buy from you on the first contact (webinar).

So, for the new audience, you'll probably need to "sell" them something that sounds a little easier to digest, like tips and tricks, knowledge, or practical advice they can use right away.

And once you’ve earned their trust in your brand (if you ever do), then you can think about smaller, “sales-focused” events where you only attract people who are already thinking about buying.

For us, webinars are neither a sales exercise nor lead generators.

In 2015, in one of my first webinars, I had Joe Pulizzi, founder of The Content Marketing Institute.

I have to admit that I was very lucky because I didn't really know what I was doing, but I learned something very important from Joe, the concept of a loyal audience.

You share your knowledge with your audience and don't ask for anything in return, you keep doing it regularly and if what you are sharing is useful, people start trusting your judgment and subsequently, they trust you and your brand.

Trust is gold for any brand, let's say it's like a letter of credit that customers give you.

Use it, don't abuse it, and sales will come with it.

This is the main idea behind the webinars I participate in, the SEMrush webinars , creating a loyal audience, well, actually creating loyal audiences.

We work by creating two types of audiences:

First, our viewers, that is, the majority of the audience.

The second, and this one is often missed, are our experts - webinar participants.

Yes, our speakers, guests and even hosts are part of our target audience and we want to turn them into loyal friends.

This is, of course, Influencer Marketing .

Webinars are extremely powerful tools in influencer marketing that are often and unfortu email database france nately underutilized as I have already discussed.

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Having said all of the above, let's now return to the original question about new formats and trends.

At SEMrush we introduced a “Hybrid” format a couple of years ago.

This new format generally includes 4 participants: host, speaker with a short 15-minute presentation and 2 invited experts (without presentation).