Becoming more efficient, ultimately saving money in some way

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Investing for strategic purposes to achieve longer-term gain or fulfil a strategic objective.
B2C customers
Consumer decision-making will also include hidden motivations, as well as rational logical decision making.

This can include motivations such as:

Fundamental needs (physiological needs such as air to breath, food, shelter, water, clothing, and sleep)
Safety and security (health, employment, property, family, and social ability)
Love and belonging (friendship, family, belonging, and connections)
Self-esteem (confidence, achievement, respect of others, the need to be unique or to contribute to the group)
Self-actualization (creativity, morality, spo cell phone numbers list ntaneity, acceptance, purpose, meaning, and inner protection)
These are often presented or indeed rationalized based on more logical motivations such as:

Value for money
Time saving