Step 2 - Reach Viewers Tab

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In this tab you will have several very interesting data about what is happening, how it is displayed and the traffic sources through which your viewers access your audiovisual content.

In the overview you have at your disposal:

The number of impressions, that is, how many times your videos appear in YouTube search results.
The click-through rate of the impressions, that is, of the times they appear, how many are clicked on as a percentage.
The number of views.
Unique viewers, since it is possible that the same person views several pieces of content on your channel, which is a very good sign.

YouTube analytics - Reaching viewers
Below you can see much more information, here is a summary:

Types of traffic sources
Here you can see the different general traffic sources from which your viewers come, always in percentage.

External traffic sources
That is, how many views you get from outside of YouTube.

In this section, you not only have the websites where you have your recordings embedded, but also what you receive directly from Google.

YouTube traffic sources
Here you have at your disposal the keywords that people type into the YouTube search engine to find you.

Suggested Video Traffic Sources
Here you can see which pieces of content people are going to that come to you through automatic transmissions suggested by the platform itself.

Traffic sources from playlists
It's exactly what you think: your playlists, in percentage, how much traffic they give you.

All these graphs are the same, I'll give you one as an example:


YouTube Analytics - Types of Traffic Sources
Also within the "Reach viewers" tab you have a section that I really like, which is a sales funnel that goes from how many times the result is listed to the number of views or the average viewing time, so you can see how much drop you have in each step, take a look:


YouTube Analytics - Views Funnel
Step 3 - Viewer Interest Tab
This tab is going to focus on what viewers do when they are already in your recording, I'll tell you point by point.

On the general graph screen you can see the viewing time per day and the average duration, like this:


YouTube Analytics - Viewer Interest Overview
And below you have a total of five data pills, which are:

Top Videos: Here you can see the top five videos that have had the most minutes watched.
Top videos per end screen: That is, when the end screen is reached, which ones do viewers click on?
Top Playlists: Similar to Top, but sorted by playlists.
Most clicked end screen elements: Pretty self explanatory.
Top Cards: Measure clicks on cards you can add.
An example of how it is displayed, here:


YouTube Analytics - Top Videos by Viewer Interest
Step 4 - Grow Your Audience Tab
The last tab is all about getting to know your audience so you can grow it.

It may be the least used, but its data is very powerful.

In the general graph we see the unique viewers, the average number of pieces viewed per viewer, and how the number of subscribers has varied, it is as follows:


YouTube Analytics - Growing Your Audience, Overview
And, below, as usual, up to 5 data tabs :

Watch time of subscribers and non-subscribers, in percentage.
Gender, that is, percentage of men and women who see you.
Top Countries: Lists the five countries with the highest percentage of views.
Age: Listed in 10-year intervals, as usual.
Primary subtitle languages: very useful to know if your recordings cross borders.
An example of what it looks like:


YouTube Analytics - Age
Conclusions
As you can see, YouTube Analytics is a tool that you must use, whether you have a channel or if email database lists canada you want Google's video platform to be key in your project.

I hope this guide has helped you make your life easier, but before you leave, I'd like you to leave me a comment telling me which YouTube Analytics feature you liked the most. Are you up for the challenge?