83% of companies consider email as a fundamental tool in their marketing strategies
Posted: Mon Dec 23, 2024 6:31 am
With the rise of the social media phenomenon, companies and brands are paying more and more attention to these channels, while email may seem like an obsolete channel to many. However, the reality is quite different from what we may perceive.
According to data from a new report published by Aberdeen Group, email, in addition to offering tangible results, is positioned as the second most important channel within companies' marketing and communication strategies.
The report reveals that 60% of companies plan to increase their investment in email marketing, to which they will allocate at least 10% of their total budget. Furthermore, 83% of the companies surveyed believe that email is considered a fundamental tool in their overall marketing strategies.
Email marketing and electronic mail as a fundamental africa mobile whatsapp number marketing channel is only surpassed by the web (89%), although the most surprising thing is the data that indicates that social media were cited as an essential marketing channel for only 54% of companies.
In this regard, the report highlights other relevant data such as the opinion of 37% of respondents who consider that marketing strategies based on email have lower marketing costs than other channels.
However, the report highlights the need to follow certain guidelines and tips to get the most out of email marketing campaigns. These include regular monitoring and reporting and metrics on results, as well as sending personalized messages or the possibility of including unique offers or promotions that provide high added value to customers.
In order to measure the impact of their campaigns without relying on third-party cookies, brands will need to implement innovative measurement solutions that respect user privacy. This will involve adopting technologies such as cohort-based analytics, where data is aggregated and analysed without revealing specific personal information, or using attribution models that do not rely on individual browsing data. Measurement solutions will also need to align with consumer expectations around transparency and consent, forcing brands to be more open about how they use data and ensuring that users have control over the information they share.
According to data from a new report published by Aberdeen Group, email, in addition to offering tangible results, is positioned as the second most important channel within companies' marketing and communication strategies.
The report reveals that 60% of companies plan to increase their investment in email marketing, to which they will allocate at least 10% of their total budget. Furthermore, 83% of the companies surveyed believe that email is considered a fundamental tool in their overall marketing strategies.
Email marketing and electronic mail as a fundamental africa mobile whatsapp number marketing channel is only surpassed by the web (89%), although the most surprising thing is the data that indicates that social media were cited as an essential marketing channel for only 54% of companies.
In this regard, the report highlights other relevant data such as the opinion of 37% of respondents who consider that marketing strategies based on email have lower marketing costs than other channels.
However, the report highlights the need to follow certain guidelines and tips to get the most out of email marketing campaigns. These include regular monitoring and reporting and metrics on results, as well as sending personalized messages or the possibility of including unique offers or promotions that provide high added value to customers.
In order to measure the impact of their campaigns without relying on third-party cookies, brands will need to implement innovative measurement solutions that respect user privacy. This will involve adopting technologies such as cohort-based analytics, where data is aggregated and analysed without revealing specific personal information, or using attribution models that do not rely on individual browsing data. Measurement solutions will also need to align with consumer expectations around transparency and consent, forcing brands to be more open about how they use data and ensuring that users have control over the information they share.