How can I syndicate content on my own site or through guest blogging without creating duplicate content?
Posted: Mon Dec 23, 2024 6:43 am
Content syndication is great because you can get more exposure for your website without putting in any more effort than you already put into creating valuable content within your blog.
However, a bad application of the formula will bring you adverse consequences than you expected, for example, the aforementioned duplicate content.
But if you take preventive measures to syndicate content through guest blogging or on your own website, you can rest assured that you will not be falling into any Black Hat techniques.
Google said:
If your website contains multiple pages with largely identical content, there are several methods for indicating your preferred URL.
- Google
The different methods that Google refers to are:
Always mark your canonical URL
The first step to start syndicating content through guest blogging or on your own website, like Facchin's example, is to tell Google what the canonical URL is, that is, which of the URLs is the original one.
Thus all the relevance and authority will pass only to the canonical and the rest will be ignored.
Block with Noindex meta tag
Google itself has indicated:
Google tries its best to index and display pages with different information. With this filtering, for example, if your site has a "regular" and a print version of each article, and neither of these versions is blocked with a noindex meta tag, we will choose one of them to include in the index.
- Google
The Noindex meta tag must be applied from the partner's website, so that the canonical URL is indexed in search engines and not your partner's.
Ensure that the third-party website adds a link to the original source
Although simply indicating the canonical URL already has your place in Google's eyes, you can reinforce your intentions by asking the syndicator to include a link that directs visitors to the original version, which in this case is your blog post.
Also, remember that the intent of content syndication is initially to connect with audiences who might be interested in your content, but who you are not reaching directly with your actions, so including a link on third-party websites to indicate the original source, beyond helping you avoid a penalty, is also helping you attract qualified traffic to your website.
The idea is that you always indicate which is the original source for two reasons:
Not to be considered duplicate content.
Google should not feel the need to select for you which URLs it will index.
Does content syndication get me quality backlinks?
There will be quality backlinks if you use it through guest blogging, but if you focus on it as an a email database marketing swiss ternative source of traffic using social channels and web 2.0 like Medium and LinkedIn and Tumblr, your goal here will not be the backlinks, but rather the generation of targeted traffic.
However, a bad application of the formula will bring you adverse consequences than you expected, for example, the aforementioned duplicate content.
But if you take preventive measures to syndicate content through guest blogging or on your own website, you can rest assured that you will not be falling into any Black Hat techniques.
Google said:
If your website contains multiple pages with largely identical content, there are several methods for indicating your preferred URL.
The different methods that Google refers to are:
Always mark your canonical URL
The first step to start syndicating content through guest blogging or on your own website, like Facchin's example, is to tell Google what the canonical URL is, that is, which of the URLs is the original one.
Thus all the relevance and authority will pass only to the canonical and the rest will be ignored.
Block with Noindex meta tag
Google itself has indicated:
Google tries its best to index and display pages with different information. With this filtering, for example, if your site has a "regular" and a print version of each article, and neither of these versions is blocked with a noindex meta tag, we will choose one of them to include in the index.
The Noindex meta tag must be applied from the partner's website, so that the canonical URL is indexed in search engines and not your partner's.
Ensure that the third-party website adds a link to the original source
Although simply indicating the canonical URL already has your place in Google's eyes, you can reinforce your intentions by asking the syndicator to include a link that directs visitors to the original version, which in this case is your blog post.
Also, remember that the intent of content syndication is initially to connect with audiences who might be interested in your content, but who you are not reaching directly with your actions, so including a link on third-party websites to indicate the original source, beyond helping you avoid a penalty, is also helping you attract qualified traffic to your website.
The idea is that you always indicate which is the original source for two reasons:
Not to be considered duplicate content.
Google should not feel the need to select for you which URLs it will index.
Does content syndication get me quality backlinks?
There will be quality backlinks if you use it through guest blogging, but if you focus on it as an a email database marketing swiss ternative source of traffic using social channels and web 2.0 like Medium and LinkedIn and Tumblr, your goal here will not be the backlinks, but rather the generation of targeted traffic.