The Pros & Cons of AI for Digital Marketers
Posted: Mon Dec 23, 2024 6:48 am
You just need to look at its content over the years to see its rising success: Bridgerton, Stranger Things, Emily in Paris, Wednesday, Dahmer, Yellowstone, Squid Game and Money Heist.
Plus its use of artificial intelligence algorithms enables Netflix to personalize the user experience in a way that other companies envy (and many hail as a great example of using AI in marketing). Its AI engine is so successful over 80% of the shows people watch on the platform are based on its personal recommendations platform.
Let’s look at how the streaming giant's marketing str cellphone number in philippines ategy has changed over the years and where it stands in the face of powerful rivals like Disney+, Amazon Prime Video, and Apple TV+.
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What makes Netflix so successful?
In essence, Netflix’s success is due to the brand’s ability to evolve and the speed at which it does so. It’s this ability to pivot that has enabled its marketing strategy to change and move away from long-held beliefs such as ‘ad spending not resulting in more viewers’.
Plus its use of artificial intelligence algorithms enables Netflix to personalize the user experience in a way that other companies envy (and many hail as a great example of using AI in marketing). Its AI engine is so successful over 80% of the shows people watch on the platform are based on its personal recommendations platform.
Let’s look at how the streaming giant's marketing str cellphone number in philippines ategy has changed over the years and where it stands in the face of powerful rivals like Disney+, Amazon Prime Video, and Apple TV+.
Download Free Guide
What makes Netflix so successful?
In essence, Netflix’s success is due to the brand’s ability to evolve and the speed at which it does so. It’s this ability to pivot that has enabled its marketing strategy to change and move away from long-held beliefs such as ‘ad spending not resulting in more viewers’.