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Digital wallets and their popularity in Latin America and the Caribbean

Posted: Mon Dec 23, 2024 6:49 am
by msttasnuvanava
Today, users want the freedom to buy what they want, where they want, and are more open to trying new payment experiences. By 2024, digital wallets will make up more than 50% of all eCommerce payments globally.¹

eWallets can help retain customers and position payment cards as the preferred choice. Visa supports the use of digital wallets in several ways: by allowing the sending of funds to wallet accounts, the withdrawal of stored funds, and access to our unrivaled acceptance network.

Digital payments reached a 64% penetration in retail sales in Latin America and the Caribbean.²



Before creating a digital wallet, it is important to understand your customer how to get spain number for whatsapp needs and preferences so that their experience is seamless, and to know how you want to differentiate yourself from the competition.

You will need to offer basic resources and features, which you can obtain with the help of Visa.

It offers a variety of programs, such as P2P or P2M transfers, and different services, such as loans, cross-border remittances, phone top-ups, promotions, loyalty programs, cashback, fund disbursement, cryptocurrencies, insurance, etc.

To increase adoption, it is critical to offer customers a frictionless onboarding experience, where only the information you need to know (KYC) is requested. End the onboarding process with the option to add the customer’s credit or debit cards to fund the wallet.

Evaluate the possibility of issuing cards instantly and offering the digital version for customers with limited access to banking services; also enable Tap to Pay and Scan to Pay solutions, which feature biometric authentication.

Offers real-time transfer services, 24/7, with broad or modifiable limits, in order to prioritize cost transparency to provide value and convenience to the sender and recipient.

Visa allows deposits and withdrawals of funds into the wallet using cards and enables interoperability with different wallets.

Don't overlook security: Implement a comprehensive model to protect credential data.

Visa Direct is a global network that reaches more than 7 billion endpoints, including 3 billion cards, 2 billion accounts and 1.5 billion wallets, with a presence in more than 190 countries and with a single integration for more than 160 currencies.