Will social media devour email?

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According to a recent study by research firm Nielsen, American users and consumers spend almost a quarter of their online time (22.7%) on media and social networks.

The growth of this trend is further highlighted by the decline in email, which fell from 11.5% to 8.3%, which is a 28% decrease compared to last year's figures.

Despite some predictions to the contrary, many experts believe that the rise in social media usage poses no real threat to email, which remains the third-largest activity in terms of time spent online. However, it is worth noting that the gap between the two activities continues to widen by the day.

This trend is undoubtedly accentuated due in large part to african mobile number the significant growth in the interest of companies in the media and social networks as strategic channels to develop and implement their communication and marketing actions.


In this regard, Arturo G. Berzosa, Marketing Director of Red Kraken Software, a software development company and communications and email marketing services company, highlighted that "the more active a user of Social Networks is, the more time they spend reading emails", taking as a reference the data from other related Nielsen reports.

However, there are also many who believe that the proliferation of social networks could end the hegemony of email as the main online communication channel, both at the personal level and at the level of businesses and companies. Something that at the moment, might seem totally unthinkable, but that could change with new innovations and features associated with social networks such as Facebook, if they adopt services or tools capable of centralizing messages from different email accounts, as services such as Gmail already use.

In fact, rumours that Google could be approaching this market by launching a new social network could revolutionise this concept, which, far from making email disappear as a means of communication, could end up being devoured to become an integrated part of the new media and social networks of the future.

Returning to the initial headline, will social networks then devour email?