Advertising messages in newsletters and emails are increasingly annoying for users
Posted: Mon Dec 23, 2024 7:02 am
Every day in Spain, a total of 350 million email messages are received, or in other words: each of the 15.7 million web users receives 23 emails daily.
To access the 32 million existing email addresses, the vast majority of which are Hotmail, 12% of Internet users also use mobile devices such as smartphones and Blackberries.
Every day in Spain, the more than 15 million Internet users receive a total of 350 million email messages (23 on average per person) that are sent to 32 million active email addresses (an average of 2.3 addresses per Internet user, with Hotmail being the predominant provider and the favourite of 70% of users, compared to 36% who use Gmail and 30% who use the email of the company in which they work).
The use of mobile devices to access e-mail is increasing: 12% of users, equivalent to two million people, also access it via Blackberry, Smartphone, I-Phone and PDA, although desktop PCs (82% of browsers) and laptops (56%) continue to predominate. Each Internet user subscribes to an average of 6.6 newsletters, in order to stay in touch with their favourite brands and receive information and updates. The most popular newsletters are those on travel and tourism (to which 58% of Internet users subscribe), those dedicated to current affairs, economics and sports (51%), and those related to personal interests such as social networks and online communities (47%).
These and other previously unpublished data emerge from african whatsapp number a study carried out in Spain on the use of email commissioned by ContactLab, an Italian company leader in the email and digital marketing sector.
Led by its CEO Massimo Fubini, the company, after having closed 2008 with strong growth (increase in turnover of 100% compared to the previous year - from 2 to 4 million euros - in a general context of a sharp fall in advertising markets, both in Italy and Spain), has begun a process of internationalization that begins precisely in Spain and will participate as a protagonist in the fifth edition of Ome, Online Marketing Spain, which is being held at Feria de Madrid on April 1 and 2.
The survey, commissioned by ContactLab, was conducted last February by Human Highway, an institute specialising in Internet market research, on a representative sample of Spanish Internet users aged 15 or over, who use the Internet at least once a week: a total of 15.7 million individuals, equivalent to 43.6% of the Spanish population over 15 years of age.
A similar study carried out in the same period in the Italian market revealed similarities and differences between the two countries. The comparison between the two countries shows that the similarities are far more numerous than the differences: almost all the per capita data obtained are similar, from the consumption of emails to the number of email addresses or subscription to mailing lists. However, there are a couple of significant differences. The first concerns the devices used: in Italy up to 12% of Internet users check their email via smartphone, compared to 2% of Spanish Internet users; the second concerns the types of newsletters that are most popular: in Italy, those related to social networks and personal interests win (63% of Internet users subscribe to them), followed by news (54%) and travel and tourism (52%).
More messages for women
In addition to the main data already cited, the ContactLab study has provided other very significant information. Women receive on average more email messages per day than men, and they subscribe to a larger number of mailing lists.
On the other hand, 25% of the sample states that they only use an email client (for example, Outlook) to check their own email address, which means that the use of Webmail predominates (75% of cases) and, among those who use this method, two out of three declare that they check their email exclusively through the Web.
Emails outnumber phone calls and text messages
The volume of communications sent daily via email in Spain is so high that it exceeds that generated by any other means of peer-to-peer communication, certainly not just the "old" paper letters, but also telephone calls, personal meetings and even short messages sent by mobile phone.
It should also be noted that the 23 email messages received on average each day by Spanish Internet users represent only a portion of all messages exchanged on the network: if we also consider the exchanges of information produced with the internal messaging systems of many websites, for example gaming sites, communities, social networks and Intranets, the number of messages almost doubles.
Newsletters: They are widely read, but unwanted advertising is annoying
As regards the use of mailing lists, the percentage of those who are not subscribed to any email information service is very low, around 6%. On the contrary, one user in three states that they are subscribed to seven or more mailing lists. The average for Spanish Internet users is, as already mentioned, 6.6 mailing lists per user, with the highest percentage being among women and people over 45 years of age.
As regards email management habits, four out of five users upload the images contained in them, they generally know how to recognise and defend themselves against spam (which has seen a strong increase in the last year) and phishing, and they have learned to unsubscribe from mailing list services that they no longer consider of interest. Advertising messages contained in emails received from mailing lists are a nuisance for an increasing number of users: one's own email, unlike a website, is considered an intimate and reserved place, so while advertising is inserted in a more natural way on a website (like advertising posters on the street), the appearance of unsolicited advertising messages in one's own email address causes irritation.
To access the 32 million existing email addresses, the vast majority of which are Hotmail, 12% of Internet users also use mobile devices such as smartphones and Blackberries.
Every day in Spain, the more than 15 million Internet users receive a total of 350 million email messages (23 on average per person) that are sent to 32 million active email addresses (an average of 2.3 addresses per Internet user, with Hotmail being the predominant provider and the favourite of 70% of users, compared to 36% who use Gmail and 30% who use the email of the company in which they work).
The use of mobile devices to access e-mail is increasing: 12% of users, equivalent to two million people, also access it via Blackberry, Smartphone, I-Phone and PDA, although desktop PCs (82% of browsers) and laptops (56%) continue to predominate. Each Internet user subscribes to an average of 6.6 newsletters, in order to stay in touch with their favourite brands and receive information and updates. The most popular newsletters are those on travel and tourism (to which 58% of Internet users subscribe), those dedicated to current affairs, economics and sports (51%), and those related to personal interests such as social networks and online communities (47%).
These and other previously unpublished data emerge from african whatsapp number a study carried out in Spain on the use of email commissioned by ContactLab, an Italian company leader in the email and digital marketing sector.
Led by its CEO Massimo Fubini, the company, after having closed 2008 with strong growth (increase in turnover of 100% compared to the previous year - from 2 to 4 million euros - in a general context of a sharp fall in advertising markets, both in Italy and Spain), has begun a process of internationalization that begins precisely in Spain and will participate as a protagonist in the fifth edition of Ome, Online Marketing Spain, which is being held at Feria de Madrid on April 1 and 2.
The survey, commissioned by ContactLab, was conducted last February by Human Highway, an institute specialising in Internet market research, on a representative sample of Spanish Internet users aged 15 or over, who use the Internet at least once a week: a total of 15.7 million individuals, equivalent to 43.6% of the Spanish population over 15 years of age.
A similar study carried out in the same period in the Italian market revealed similarities and differences between the two countries. The comparison between the two countries shows that the similarities are far more numerous than the differences: almost all the per capita data obtained are similar, from the consumption of emails to the number of email addresses or subscription to mailing lists. However, there are a couple of significant differences. The first concerns the devices used: in Italy up to 12% of Internet users check their email via smartphone, compared to 2% of Spanish Internet users; the second concerns the types of newsletters that are most popular: in Italy, those related to social networks and personal interests win (63% of Internet users subscribe to them), followed by news (54%) and travel and tourism (52%).
More messages for women
In addition to the main data already cited, the ContactLab study has provided other very significant information. Women receive on average more email messages per day than men, and they subscribe to a larger number of mailing lists.
On the other hand, 25% of the sample states that they only use an email client (for example, Outlook) to check their own email address, which means that the use of Webmail predominates (75% of cases) and, among those who use this method, two out of three declare that they check their email exclusively through the Web.
Emails outnumber phone calls and text messages
The volume of communications sent daily via email in Spain is so high that it exceeds that generated by any other means of peer-to-peer communication, certainly not just the "old" paper letters, but also telephone calls, personal meetings and even short messages sent by mobile phone.
It should also be noted that the 23 email messages received on average each day by Spanish Internet users represent only a portion of all messages exchanged on the network: if we also consider the exchanges of information produced with the internal messaging systems of many websites, for example gaming sites, communities, social networks and Intranets, the number of messages almost doubles.
Newsletters: They are widely read, but unwanted advertising is annoying
As regards the use of mailing lists, the percentage of those who are not subscribed to any email information service is very low, around 6%. On the contrary, one user in three states that they are subscribed to seven or more mailing lists. The average for Spanish Internet users is, as already mentioned, 6.6 mailing lists per user, with the highest percentage being among women and people over 45 years of age.
As regards email management habits, four out of five users upload the images contained in them, they generally know how to recognise and defend themselves against spam (which has seen a strong increase in the last year) and phishing, and they have learned to unsubscribe from mailing list services that they no longer consider of interest. Advertising messages contained in emails received from mailing lists are a nuisance for an increasing number of users: one's own email, unlike a website, is considered an intimate and reserved place, so while advertising is inserted in a more natural way on a website (like advertising posters on the street), the appearance of unsolicited advertising messages in one's own email address causes irritation.