Microcopy - Subscription account Cris Llorente
Posted: Mon Dec 23, 2024 7:03 am
Because microcopy is not only about buttons or calls to action, although these are very important and we are going to start with them.
Calls to action
The less space, the better copy you should write.
So imagine when you need to condense a direct and persuasive message into 4-5 words with a message that is attractive to your user (and therefore, effective) and consistent with the rest of the copy.
Talking about how to write a call to action would be enough for another post (we recommend this one by Maïder Tomasena ), so stick with these two options :
Entice them to click by appealing to their curiosity.
Tell them about the benefit they will get from clicking.
These are two different strategies that can work very well for you, although we generally use the second option.
But they both have something in common: they need microcopy.
You can't just say “click here.”
That is neither motivating, nor does it speak of benefits nor is it differentiating.
If you have a more casual or informal tone of communication, don't spoil it with formal calls to action, which can confuse your reader and make them skip clicking, which is exactly what we want them to do.
Subscription forms and thank you page
The moment of capturing data to convert your user into a lead or subscriber is critical, so don't sound boring or skip the copy.
Working on the message with the promise and the call to action is essential, but it is also important to devote your attention to the fields that have to be filled out and even the legal message, as Cris Llorente or Joan Marco do:
Microcopy - Joan Marco Subscription
404 Error Page
A page that is wasted and that if you work on it well can take the user from frustration for not finding what they were looking for to a smile and wanting to continue browsing the web.
An example that I love is Isabel Romero 's 404 page :
Microcopy -404 Isabel Romero
Who might be bothered by landing on this page?
To me, certainly not.
Contact Page
Another wasted page where we just drop a generic form and that's it.
But it is an opportunity not only to summarize the most important aspects of your website and email database uk offer different ways to contact you, but also to work on the microcopy in the form fields and the call to action button.
Take advantage of them, encourage them to take that first step that can turn them into your clients.
Calls to action
The less space, the better copy you should write.
So imagine when you need to condense a direct and persuasive message into 4-5 words with a message that is attractive to your user (and therefore, effective) and consistent with the rest of the copy.
Talking about how to write a call to action would be enough for another post (we recommend this one by Maïder Tomasena ), so stick with these two options :
Entice them to click by appealing to their curiosity.
Tell them about the benefit they will get from clicking.
These are two different strategies that can work very well for you, although we generally use the second option.
But they both have something in common: they need microcopy.
You can't just say “click here.”
That is neither motivating, nor does it speak of benefits nor is it differentiating.
If you have a more casual or informal tone of communication, don't spoil it with formal calls to action, which can confuse your reader and make them skip clicking, which is exactly what we want them to do.
Subscription forms and thank you page
The moment of capturing data to convert your user into a lead or subscriber is critical, so don't sound boring or skip the copy.
Working on the message with the promise and the call to action is essential, but it is also important to devote your attention to the fields that have to be filled out and even the legal message, as Cris Llorente or Joan Marco do:
Microcopy - Joan Marco Subscription
404 Error Page
A page that is wasted and that if you work on it well can take the user from frustration for not finding what they were looking for to a smile and wanting to continue browsing the web.
An example that I love is Isabel Romero 's 404 page :
Microcopy -404 Isabel Romero
Who might be bothered by landing on this page?
To me, certainly not.
Contact Page
Another wasted page where we just drop a generic form and that's it.
But it is an opportunity not only to summarize the most important aspects of your website and email database uk offer different ways to contact you, but also to work on the microcopy in the form fields and the call to action button.
Take advantage of them, encourage them to take that first step that can turn them into your clients.