Analysis of own comments and reviews
Posted: Mon Dec 23, 2024 7:06 am
Once we have retrieved this data, through articles and industry documents, we will be able to insert it into an ad hoc document .
Step 2: Target Overview
As a second step, it is important to outline who are the people who are interesting in our world and, in this case, in the world of responsible and sustainable tourism.
What is their average age ? What danish mobile numbers interests do they have? What fears , needs and requirements do they have?
To do this, we can retrieve market data and insights and group them within our reference document. In addition, we can take as a reference the purchasing data of a specific brand or the social content of a specific category or hashtag (such as #sustainabletourism).
In this way we will be able to have a broader overview of the quantity and type of audience we will be addressing, better delineating their identity.
Step 3:
After the first two steps, focused on a quantitative type of analysis, it is time to move on to a more qualitative investigation , taking micro-data as a reference .
Comments and reviews are precious mines to recover information and indications on how a brand can constantly improve: on a communication level, but also on a sales level. This type of analysis allows us to monitor people's sentiment regarding their brand.
Step 2: Target Overview
As a second step, it is important to outline who are the people who are interesting in our world and, in this case, in the world of responsible and sustainable tourism.
What is their average age ? What danish mobile numbers interests do they have? What fears , needs and requirements do they have?
To do this, we can retrieve market data and insights and group them within our reference document. In addition, we can take as a reference the purchasing data of a specific brand or the social content of a specific category or hashtag (such as #sustainabletourism).
In this way we will be able to have a broader overview of the quantity and type of audience we will be addressing, better delineating their identity.
Step 3:
After the first two steps, focused on a quantitative type of analysis, it is time to move on to a more qualitative investigation , taking micro-data as a reference .
Comments and reviews are precious mines to recover information and indications on how a brand can constantly improve: on a communication level, but also on a sales level. This type of analysis allows us to monitor people's sentiment regarding their brand.