What to remember when setting up a store?

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The Internet, like all types of e-services, is becoming increasingly popular day by day. This fact also applies to the e-commerce industry - the vast majority of companies intend to expand their operations buyer email list on a virtual level (e.g. by establishing an online store), so it is worth getting to know the solutions that will allow you to start on this level with the right knowledge and momentum.

The article answers the questions:

What do we need to set up an online store?
How to prepare an online store that will meet customer requirements?
What type of advertising should you choose to promote your online store?
The budget plays a key role here – medium or large companies can employ many people, so each team can advise in a different area. However, it is worth knowing what to look for in more mundane conditions.

Contents:

Platform selection
Marketing strategy
Aesthetics of the site
Defining the target group
Impressive product presentation
Technical page
Consider pre-order
Positioning
Different payment methods
Various functions offered
Formal and informational issues
Platform selection
This is probably the most important element in the entire strategy – choosing a platform is a long-term commitment. Frequent changes involve a significant financial outlay.

There are three key solutions in this case:

choosing a ready-made platform in the form of a subscription;
selection of free and open source software;
individual design and software development from scratch on a dedicated solution.
The first solution is certainly the most attractive in terms of costs, which are spread over individual months, but it is easy to see that the total cost will be higher than in the other cases. This is certainly an excellent starting proposition, allowing you to test your sales idea . It should also be remembered that in this case there are different limits, depending on the offer selected. More information on this subject can be found in the article on free websites .

The second way, i.e. choosing a free platform, e.g. Prestashop, Magento or WooCommerce, along with a ready-made graphic theme (although you can create your own) provides many graphic themes and plugins, i.e. add-ons that extend the store's functions , it is also a very popular solution, optimal in terms of price.

The third way is equivalent to entrusting everything to a company that deals with creating a store , according to individual requirements. This is the most expensive method, in a way that ties the customer to the company - if you want to extend any functions, you have to ask for a specific add-on.

Marketing strategy
Another issue is marketing – it is known that a store will not generate revenue on its own, users must learn about it. It is best to focus on one marketing channel and use it to reach recipients. Activities should be carried out both within the store and outside. For this purpose, you can use Google Ads, advertising in social media or running a newsletter . In addition, it is worth familiarizing yourself with alternative methods of promotion in the store, learning about types of discounts, and also learning how to effectively promote a product.