Optimizing the return on investment of email campaigns

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XiTi and Experian CheetahMail combine their technological expertise and strengthen the relevance of email marketing by integrating the power of web analytics. Thanks to the interconnection between XiTi Analyzer II and Emailing Solution Technology , marketing professionals improve the quality of their emails in real time and optimize the return on investment of their campaigns. The objective of this alliance is to offer marketing departments new performance indicators for their emails.

The principle is to use behavioral analysis collected from their website to personalize and optimize the relevance of email marketing campaigns. “By interconnecting their applications, XiTi and Emailing Solution Technology allow us to have a comprehensive understanding of the behavior of our subscribers after receiving an email. The results are certainly very explicit and allow us to refine messages, review sending frequencies to avoid asphyxiation while obtaining a better conversion rate. “This is a revolution for our business that will allow us to retain our visitors and improve our online offering,” says Eric Chaurial – Business Development Director at Allociné.

The Emailing Solution Technology-XiTi bridge: a solution that e-marketers have been waiting for. By combining their respective technologies, the two Web 2.0 players have chosen to place customer satisfaction at the heart of online strategies by responding to two major trends in email marketing: re-marketing and advanced email personalization. Marketing professionals will thus be able to directly use the behavioral data provided by XiTi to:
Determine the content of the message that subscribers expect to see and al whatsapp number south africa achieve a high level of personalization
Choose the sending frequency adapted to each subscriber and avoid the phenomenon of over-solicitation
Develop sophisticated remarketing processes to reach the most profitable segments, or even better meet the expectations of visitors who have abandoned a shopping cart.

A commitment to respect the Internet user The Emailing Solution Technology-XiTi bridge is fully in line with the ethics pursued by the two actors. Internet users who receive campaigns from the bridge will receive communication that is perfectly suited to their stated or confirmed expectations. In accordance with Experian CheetaMail's commitments, campaigns can only be sent via the bridge to users who have previously registered and who have given their express consent to receive communications.

A unique and intuitive solution Users of the Emailing Solution Technology-XiTi bridge launch their campaigns with a single click. They have real-time access to the first performance indicators of their email: opening rate, behaviour and navigation on the website, conversion rate, turnover generated, etc. Based on several years of R&D in the Web Analytics and email marketing market, XiTi and Emailing Solution Technology solutions benefit from proven recognition among e-commerce, m-commerce and media sites, whose online strategy is based on loyalty. Recognized by the main players in Web 2.0, both companies are continuing their international development, with a notable presence in Spain, where they put their experience at the service of many companies.

About XiTi XiTi is a decision-making and website management service published by AT Internet. In just a few years, it has positioned itself as a benchmark and standard for Internet audience analysis. With more than 330,000 registered sites, including the largest French-speaking references, 60% of the CAC 40 players and the main e-commerce sites, XiTi currently audits more than 16 billion pages per month and has more than 4,500 new subscribers per month in all sectors of activity. XiTi's two main activities are:
Measuring website traffic, with flagship editions such as XiTi Analyzer II, XiTi Pro, XiTi Network or XiTi Intranet.

These solutions are decision support services for managing any type of site: E-Commerce, m-Commerce, e-business, Intranet, institutional, website platforms, etc. XiTi offers its subscribers decisive and certified information on the traffic of their site and the profitability of their Internet investments.
Conducting studies on Internet usage, through XiTi Monitor , which has become the reference institute in Web 2.0.
About Experian CheetahMail Spain Experian CheetahMail is a global email marketing service provider for leading companies in the market. Experian CheetahMail's mission is to help companies build relevant relationships with their customers thanks to our email marketing solutions. In Spain, Experian CheetahMail markets the Emailing Solution tool.

During 2007, Emailing Solution sent more than 9 billion emails to our clients, which include Air Europa, Carrefour, Hoteles Hesperia, Viajar.com, Polaris World, Caixa Catalunya, Cortefiel, Salvat, the Community of Madrid and the Ajuntament de Barcelona. Experian CheetahMail is a business unit of the Experian Group (LSE:EXPN), founded in 1998 and headquartered in New York, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, and Barcelona.