“No Assholes” by James Kerr
2. “Marketing while remaining good people: ethics and poetics of the most discussed profession in the world” by Giuseppe Morici
This book offers a revolutionary vision of marketing , going beyond its common perception as a mere covert persuasion or window dressing. Addressing industry professionals, it emphasizes the importance of a responsible and generative perspective of marketing , which takes into account the needs of society and individuals.
the author invites marketing professionals dubai phone number list free to consider not only the rational aspects of communication, but also the ethical meaning of their actions. “Marketing while remaining good people” offers a unique opportunity to reflect on the role of marketing in people's lives and in society , and to develop more authentic and meaningful strategies.
“Marketing while remaining good people: ethics and poetics of the most discussed profession in the world” by Giuseppe Morici
3. “Local marketing: strategies to promote and sell on the territory” by Francesco Antonacci and Cristiano Carriero
The preface of this book, signed by Oscar Farinetti , contains a sentence with great impact and that leads us to a beautiful reflection on the matter: " An apple not told is an ordinary apple. Told is a marvel" .
The book covers a variety of topics, including how Google works, advertising tools to promote local businesses, community building, goals to achieve, and data tracking. It also includes case studies of businesses that have benefited from investing in local marketing. It is an essential book for anyone who runs a store, hotel, restaurant, or local business, as knowing about local marketing can prevent significant damage to your business project.