3.- Study the types of content they are sharing

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Do your competitors' online games get a high engagement rate on social media?

Try to outdo them with a fun holiday-themed contest.

Measuring the results of your ongoing advertising campaigns
How do you know if your strategies are working if you don't track your campaigns?

Make it a habit to monitor the results of your ongoing campaigns, it will give you the opportunity to make changes if something isn't working.

All social networks have their own analytics platforms, which give you great insights into their performance.

Adding UTM parameters to your posts and tracking them in Google Analytics will give you an even broader picture of your achievements.


Social Media Marketing Checklist - Monthly Tasks
Things you should do every month
Collects monthly statistics.

Analyze your competitors' social media strategies.

Compare your performance against your competitors.

Identify your achievements from past months and add them to your social strategy.

Define the ratio for the next month of educational/entertainment content or product content.

Research upcoming events and news that can help promote your product.

Collect monthly statistics
Before starting any social media activity, you need to be clear about which metrics you are going to track to evaluate your work.

If you are entering a new market, think about how you will measure your efforts to increase brand awareness.

The number of sales is not important at this stage.

Once you have defined a set of metrics, you should monitor them regularly.

Think about what tools you will use to detect trends.

Instead of checking your accounts once and forgetting, monitor them monthly to measure your progress.

Analyze your social competitors' strategies
If you think you need expensive tools to understand your competitors' social strategies, you're wrong.

Native social media analytics, along with manual reviews of your competitors' pages, will be enough to help you spot their weak points.

I also recommend that you check out your competitors’ running ad campaigns by visiting the “Information and Ads” section of Facebook; it will show you their running news feed ads and the landing pages they lead to.

Who knows, you might find a strategy or two that you want to try.

Finally, remember to keep an eye on your competitors’ hashtags.

Not only can you spy on their special offers or contests, it can also help you spot any significant changes email germany in their strategies.

Learn more about how to uncover your competitors' social media strategies by checking out the article.