food, tobacco, alcohol, daily chemical products, etc.

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View details > In this article, we will conduct in-depth analysis and explanation of the FMCG industry from multiple angles such as the core business pain points, required functional modules, overall market structure, and selection points, and select the excellent practices of well-known FMCG companies to analyze the value brought by everyone. At the same time, we will make a detailed comparison of key indicators such as technical strength, practical ability, and application fields of major manufacturers in the market, and put forward practical and feasible suggestions for selection for your reference. 1. The core business pain points faced by enterprises in the fast-moving consumer goods industry The product life cycle of the fast-moving consumer goods industry is short, the consumption speed is fast, and it is closely connected with our lives.



For example, beverages, and the consumption volume jamaica mobile number is large. The brand effect has a great impact on the stickiness of consumers. The huge market share is the source of profits in the fast-moving consumer goods industry. . From the perspective of customers, the end customers are almost mainly end customers, with a large number and a very wide and scattered audience. This makes it difficult for brand owners to understand the real needs and feedback of end customers, and hinders product improvement and innovation, and service improvement.



. In terms of channel management () The channel hierarchy is complex and difficult to manage. Brand owners mainly operate channel customers. Channel distribution is the main channel for products to enter the market. For example, products are sold through distributors, agents, online e-commerce platforms, etc. These distributors are divided into at least or levels, and each distributor or wholesaler manages several downstream terminal retail customers. () Low degree of digitalization in channel management makes it difficult for upstream and downstream to collaborate. In terms of channel management, channel distribution and agency, such as online ordering, management of sales channels, and satisfaction of distributors' needs, are all key points in the business development of the fast-moving consumer goods industry.