Discover 7 rapport techniques that will boost your sales

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The expression "rapport" comes from the French (rapporter) and means "to bring back" or "to create a relationship". It is a term used in psychology to describe techniques that aim to establish a closer relationship between people, through empathy and the execution of specific actions.

In the business context specifically, rapport is a practice adopted to develop effective relationships with employees, customers and suppliers. But it can also be used to establish successful negotiations.

This is because through it, it is possible to gain and generate trust in potential customers and convert the relationship into sales.

You have probably already had the experience of knowing and trusting c-level executives database even though it is the first time you have seen and spoken to them. Well, through rapport techniques, you can acquire this skill and use it with your leads and customers.

Considering that the market has changed and consumers have been demanding relationships and brand experiences, creating ways to create connections with others is crucial to generating sales and creating brand advocates. This is why rapport techniques are on the rise and have been widely used by companies today.

What you will see in this article:


Why create rapport?
What are the 3 elements of rapport?
How to make a good rapport?
How important is it to apply good rapport in sales?
What are the rapport techniques?
If you are interested and want to better understand what rapport is, we have developed this article with essential tips for you to put into practice today in your company and start transforming the way your sales team relates to leads and customers.

What are rapport techniques?
The word rapport comes from the French “rapporter” and means “to report or bring back”. As already mentioned, this concept originated in psychology, but is currently adopted by the sales area as an empathetic communication resource to develop a relationship with the prospect and, as a consequence, generate sales for the company.