Unica Positioned as a Leader in Gartner's Magic Quadrant
Posted: Mon Dec 23, 2024 9:17 am
Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the “Leaders” quadrant of Gartner, Inc.'s “Magic Quadrant for Multi-Channel Campaign Management, 2008” report by Adam Sarner. The Gartner Magic Quadrant evaluates vendors' ability to execute and completeness of vision. Gartner defines “Leaders” as companies that “consistently excel in overall performance in basic and advanced campaign management and e-marketing integration. Leaders have high market visibility and penetration and possess a strategic vision to drive growth in campaign management.
At Unica, we offer our global customers the industry's best value proposition and the broadest range of online and offline campaign management capabilities to meet their evolving needs. “We are proud that Gartner has positioned Unica as a Leader in the Magic Quadrant for Multi-Channel Campaign Management,” said Yuchun Lee, CEO of Unica Corporation. “We believe our position is a testament to our efforts in creating market-leading campaign management software. By offering cross-platform analytics, such as Marketing Performance Management (MPM) analytics and Marketing Relationship Management (MRM) capabilities, we provide marketers with a complete campaign management solution unmatched by any current competitors in the market.
Unica’s flagship campaign management solution, is a complete engagement and campaign management solution that enables marketers to create, test, optimize, deploy and measure highly personalized multi-channel communications strategies. Together with other modules in Unica’s suite of enterprise marketing management software, Affinium Campaign enables marketers to establish more fluid and relevant dialogues with their customers across inbound and outbound channels. For more information spain About the Magic QuadrantThe Magic Quadrant is copyrighted by Gartner, Inc. and is used with permission.
The Magic Quadrant is a point-in-time graphical representation all india mobile number database of the market for a specific time period. The quadrant represents Gartner's analysis of how certain vendors perform against the criteria governing that market, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool and is not intended to be a guide to action. Gartner disclaims all liability, expressed or implied, with respect to this research, including any liability for merchantability or fitness for a particular purpose. About Unica Unica® Corporation (NASDAQ: UNCA) is the world's leading provider of enterprise marketing management (EMM) software.
Unica offers the most comprehensive EMM solution on the market. software enables greater efficiency across the entire marketing process for brand, relationship and Internet marketing - from planning and budgeting to project management, execution and evaluation. More than 600 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts with offices in the United States, Australia, France, Germany, India, Singapore, Spain and the United Kingdom. For more information, visit: Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and Netlnsight are registered trademarks of Unica Corporation. All product names, service marks and trademarks mentioned herein are trademarks of their respective owners.
At Unica, we offer our global customers the industry's best value proposition and the broadest range of online and offline campaign management capabilities to meet their evolving needs. “We are proud that Gartner has positioned Unica as a Leader in the Magic Quadrant for Multi-Channel Campaign Management,” said Yuchun Lee, CEO of Unica Corporation. “We believe our position is a testament to our efforts in creating market-leading campaign management software. By offering cross-platform analytics, such as Marketing Performance Management (MPM) analytics and Marketing Relationship Management (MRM) capabilities, we provide marketers with a complete campaign management solution unmatched by any current competitors in the market.
Unica’s flagship campaign management solution, is a complete engagement and campaign management solution that enables marketers to create, test, optimize, deploy and measure highly personalized multi-channel communications strategies. Together with other modules in Unica’s suite of enterprise marketing management software, Affinium Campaign enables marketers to establish more fluid and relevant dialogues with their customers across inbound and outbound channels. For more information spain About the Magic QuadrantThe Magic Quadrant is copyrighted by Gartner, Inc. and is used with permission.
The Magic Quadrant is a point-in-time graphical representation all india mobile number database of the market for a specific time period. The quadrant represents Gartner's analysis of how certain vendors perform against the criteria governing that market, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool and is not intended to be a guide to action. Gartner disclaims all liability, expressed or implied, with respect to this research, including any liability for merchantability or fitness for a particular purpose. About Unica Unica® Corporation (NASDAQ: UNCA) is the world's leading provider of enterprise marketing management (EMM) software.
Unica offers the most comprehensive EMM solution on the market. software enables greater efficiency across the entire marketing process for brand, relationship and Internet marketing - from planning and budgeting to project management, execution and evaluation. More than 600 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts with offices in the United States, Australia, France, Germany, India, Singapore, Spain and the United Kingdom. For more information, visit: Copyright 2007 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and Netlnsight are registered trademarks of Unica Corporation. All product names, service marks and trademarks mentioned herein are trademarks of their respective owners.