What is the guarantee entrance in Yandex Direct

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Guaranteed impressions or Guarantee is a block of advertisements in Yandex. Direct, which is located at the bottom, under the organic search engine results. This block contains up to 4 advertisements:

Guaranteed impressions

Features of the Guarantee Block
We share some tips on what to pay attention to in such a block:

The available volume of traffic to Search positions is important
Advertising Quality Indicators
Ad design
Niche competition
The accuracy of the query in the ad text, which increases the CTR - taiwan telegram data click-through rate
For example, your favorite pet, the cat Vasily, is sick. Urgent veterinary care is needed. It is advisable not to go somewhere with the animal, but to call a doctor to your home. We enter a request in the search engine and at the bottom of the page we see the exact match:

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