What is CTR in Yandex Direct
Posted: Thu Feb 13, 2025 5:52 am
CTR in Yandex Direct is the most popular metric of the effectiveness of contextual advertising. In simple terms, it is the ratio of the number of impressions of an advertisement to the number of clicks on it, hence the name CTR – Click through rate.
Content:
CTR on Yandex.Direct Search – is a golden mean necessary?
Click-through rate in YAN
How to analyze and increase CTR?
Conclusions
Let's find out how to work with such a metric correctly and how to turkey telegram data calculate the indicator.
For example, the ad was shown 10 times and was clicked on 1 time, in this case CTR=10%:
CTR Calculation Formula
Well, even if you have a 44% rate, it is too early to rejoice. Perhaps the ad was shown 4 times and only 1 user clicked on it. To correctly estimate CTR, you will need more data, based on mathematical formulas. But you can do it differently - see below.
Telegram logoSubscribe to the author's telegram channel about entrepreneurship in Russia.
Content:
CTR on Yandex.Direct Search – is a golden mean necessary?
Click-through rate in YAN
How to analyze and increase CTR?
Conclusions
Let's find out how to work with such a metric correctly and how to turkey telegram data calculate the indicator.
For example, the ad was shown 10 times and was clicked on 1 time, in this case CTR=10%:
CTR Calculation Formula
Well, even if you have a 44% rate, it is too early to rejoice. Perhaps the ad was shown 4 times and only 1 user clicked on it. To correctly estimate CTR, you will need more data, based on mathematical formulas. But you can do it differently - see below.
Telegram logoSubscribe to the author's telegram channel about entrepreneurship in Russia.