Google distributes its different types
Posted: Mon Dec 23, 2024 9:20 am
The data therefore shows that using terms related to the time frame in which the promotion is framed in our SEM campaigns helps us appear in many more searches.
However, we must bear in mind that competition and cost per click in Google Ads will also increase for these keywords during these dates, so it will be necessary to choose keywords wisely – we will tell you how later.
We started to design SEM strategies in e-commerces
Now that we are convinced that not all days are the same and that not all channels are the same either, let's move on to adding seasonal initiatives to our SEM marketing strategy.
The season in question will be whatever is most relevant to our company and product.
Who am I addressing?
First of all, to design a good SEM/Display strategy according to the season, it is important that you know your target audience very well and define your actions and the dates on which you will develop your campaigns based on your buyer persona.
This, according to Tony Zambito (creator of the term), is an archetypal representation of your buyers , that is, what they are trying to achieve, what objectives determine their behavior, how they think, how they buy, why they make purchasing decisions, where they buy and when they decide to buy in that season.
Does my target market want to give or buy for themselves on Valentine's Day?
Does my target market want to save on the January sales?
Knowing your potential customers very well allows you to design personalized campaigns.
A survey conducted by ITSMA shows that 48% of consumers tend to consider solution providers that customize their marketing to address their specific business problems.
And one of the great advantages of seasonal marketing is that it is very easy to personalize our marketing because the season becomes the central axis of the marketing campaign.
Secondly, you need to understand how SEM works, as it is the best channel to create a email list of dutch business n effective Google Ads campaign and make the most of its marketing automation features.
of ads and campaigns across two different networks, through an auction system.
On the one hand, we find the search network, which allows us to show text ads to our potential customers in an active way (at the moment they are searching for a specific product) and, on the other hand, the Display network, which allows us to show visual ads on the websites and sites preferred by potential customers.
Below, we'll tell you how to create a seasonal SEM campaign on each of the networks offered by Google.
How to create seasonal SEM campaigns on the Google Search Network?
Ads that appear on the Google Search Network are formatted as text and are displayed near Google search results pages.
Specifically, at the top of the page, occupying the first four positions, and at the bottom, occupying the last three positions, when someone performs a search with terms that match or resemble the keywords we have defined.
The main goal is to get users to click on your ads, so they should appear as a solution or an answer to those users who are intentionally searching for something, on the specific dates on which you are launching your campaign.
We'll tell you step by step how to design and create a seasonal campaign on the search network.
However, we must bear in mind that competition and cost per click in Google Ads will also increase for these keywords during these dates, so it will be necessary to choose keywords wisely – we will tell you how later.
We started to design SEM strategies in e-commerces
Now that we are convinced that not all days are the same and that not all channels are the same either, let's move on to adding seasonal initiatives to our SEM marketing strategy.
The season in question will be whatever is most relevant to our company and product.
Who am I addressing?
First of all, to design a good SEM/Display strategy according to the season, it is important that you know your target audience very well and define your actions and the dates on which you will develop your campaigns based on your buyer persona.
This, according to Tony Zambito (creator of the term), is an archetypal representation of your buyers , that is, what they are trying to achieve, what objectives determine their behavior, how they think, how they buy, why they make purchasing decisions, where they buy and when they decide to buy in that season.
Does my target market want to give or buy for themselves on Valentine's Day?
Does my target market want to save on the January sales?
Knowing your potential customers very well allows you to design personalized campaigns.
A survey conducted by ITSMA shows that 48% of consumers tend to consider solution providers that customize their marketing to address their specific business problems.
And one of the great advantages of seasonal marketing is that it is very easy to personalize our marketing because the season becomes the central axis of the marketing campaign.
Secondly, you need to understand how SEM works, as it is the best channel to create a email list of dutch business n effective Google Ads campaign and make the most of its marketing automation features.
of ads and campaigns across two different networks, through an auction system.
On the one hand, we find the search network, which allows us to show text ads to our potential customers in an active way (at the moment they are searching for a specific product) and, on the other hand, the Display network, which allows us to show visual ads on the websites and sites preferred by potential customers.
Below, we'll tell you how to create a seasonal SEM campaign on each of the networks offered by Google.
How to create seasonal SEM campaigns on the Google Search Network?
Ads that appear on the Google Search Network are formatted as text and are displayed near Google search results pages.
Specifically, at the top of the page, occupying the first four positions, and at the bottom, occupying the last three positions, when someone performs a search with terms that match or resemble the keywords we have defined.
The main goal is to get users to click on your ads, so they should appear as a solution or an answer to those users who are intentionally searching for something, on the specific dates on which you are launching your campaign.
We'll tell you step by step how to design and create a seasonal campaign on the search network.