Programmatic advertising for SMEs
Posted: Mon Dec 23, 2024 9:27 am
Why are SMEs interested in working with programmatic advertising?
Programmatic advertising for SMEs is a digital marketing technique that is based on advertising a banner of your brand or product on specific pages for your buyers or potential buyers.
With programmatic, you will capture the attention of users who are interested in your brand or a specific product.
Thanks to its low cost, it is an ideal tool for SMEs, as it allows you to adjust your budget to your needs.
In this article we explain the advantages of using this type of advertising. Continue reading to discover how to include it in your SME's digital marketing strategy.
What is programmatic advertising?
This type of advertising consists of inserting advertising on different web pages aimed at a very specific target audience that is perfectly segmented and interested in your product.
Thanks to programmatic advertising, you can remind your audience about the availability of your product when they browse other websites.
This way, you can increase your online sales, obtaining a high return on investment.
Let's say it's a type of online advertising that is based on buying audiences, instead of advertising spaces like traditional advertising does, paying only for clicks on your ad.
Programmatic advertising relies on Big Data to achieve highly accurate segmentation and thus target only the target audience, connecting the brand with the right consumer.
Using different algorithms, relationships are established between online spaces and advertisers' data regarding the profile of the audience they want to target.
To do this, the advertiser must purchase advertising through digital bidding (Real Time Bidding or RTB).
RTB is an advertising purchasing system that allows impressions to be bought and sold in real time using a bidding system.
The cost of this type of programmatic advertising depends on the number of people with a certain profile who see your ad at the right time, thus increasing the ad's effectiveness.
What is it used for?
Programmatic advertising aims to increase customers and sales.
Simply put, it's about reminding your target audience and potential customers that you are there and email list of kuwait businesses have the products they are looking for.
One of the main advantages of this advertising is that you can publish your own advertising banner, on domains chosen by you.
You can design your own banner or ad, using the design of your brand image so that there is an instant association with it.
In addition, programmatic advertising also provides authority to your website, thus improving SEO positioning through quality visits to your website.
Programmatic advertising for SMEs is a digital marketing technique that is based on advertising a banner of your brand or product on specific pages for your buyers or potential buyers.
With programmatic, you will capture the attention of users who are interested in your brand or a specific product.
Thanks to its low cost, it is an ideal tool for SMEs, as it allows you to adjust your budget to your needs.
In this article we explain the advantages of using this type of advertising. Continue reading to discover how to include it in your SME's digital marketing strategy.
What is programmatic advertising?
This type of advertising consists of inserting advertising on different web pages aimed at a very specific target audience that is perfectly segmented and interested in your product.
Thanks to programmatic advertising, you can remind your audience about the availability of your product when they browse other websites.
This way, you can increase your online sales, obtaining a high return on investment.
Let's say it's a type of online advertising that is based on buying audiences, instead of advertising spaces like traditional advertising does, paying only for clicks on your ad.
Programmatic advertising relies on Big Data to achieve highly accurate segmentation and thus target only the target audience, connecting the brand with the right consumer.
Using different algorithms, relationships are established between online spaces and advertisers' data regarding the profile of the audience they want to target.
To do this, the advertiser must purchase advertising through digital bidding (Real Time Bidding or RTB).
RTB is an advertising purchasing system that allows impressions to be bought and sold in real time using a bidding system.
The cost of this type of programmatic advertising depends on the number of people with a certain profile who see your ad at the right time, thus increasing the ad's effectiveness.
What is it used for?
Programmatic advertising aims to increase customers and sales.
Simply put, it's about reminding your target audience and potential customers that you are there and email list of kuwait businesses have the products they are looking for.
One of the main advantages of this advertising is that you can publish your own advertising banner, on domains chosen by you.
You can design your own banner or ad, using the design of your brand image so that there is an instant association with it.
In addition, programmatic advertising also provides authority to your website, thus improving SEO positioning through quality visits to your website.