A well-expressed insight will enable design and innovation teams to develo philippines telegram p truly interesting and competitive products and services. To achieve this, it is recommended to structure your insight in three sentences:
Describe the current situation and user behavior. "I like to play music while I clean the house, because it motivates me and gives me energy."
He describes the consumer's dilemma and why he finds this situation frustrating. "But the sound on my mobile phone leaves a lot to be desired, and if I play it on the computer, I disturb my young children and my neighbours."
Describes the consumer's ideal situation : "I would love to have long-range wireless headphones, so I can listen to music in good quality without disturbing anyone."
An important tip: always write in the first person to help better connect with the consumer.
Instagram co-founders announce Artifact, an AI-powered news aggregator