comparative analysis with competitors, lock in the

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Systematic marketing method————I methodology I methodology is a marketing methodology tool proposed by Xiaohongshu in 2017. It helps brand merchants grow on Xiaohongshu through four steps: insight (Ii), definition (i), seizure () and support (v). . Ii (Insight into product opportunities) Multi-dimensional insight into product opportunities Based on the brand product track, analyze the target user portrait and analyze the user's pain points and needs; at the same time, observe the industry track vertically, analyze the competitive product information, compare the advantages of its own products, and thus refine its own selling points. Combined with user pain points, produce marketing content, and use nodes or K energy to plant grass.



. i (Define product marketing strategy) Under the analyze the jamaica telephone code marketing strategy of competitive products, and define the core selling points of products in combination with the target user gathering place, and use the expert + new product trial tool to do a good job of V testing to effectively output the core marketing strategy. . (Breaking through the category track) After multiple marketing tests, the target population portrait and Xiaohongshu promotion strategy are refined, and the content operation strategy is formulated by deeply combining user pain points, creativity, and activity nodes.



In this stage, the V of the category is seized through the information flow and search tools of Xiaohongshu. . v (Preserving brand assets) Continuously precipitate the target user population, analyze data, and successfully operate out-of-circle content. According to consumption data, analyze the user's consumption intention, refine the core selling points of the product, deepen the marketing strategy, and manage the product's reputation. At the same time, Xiaohongshu brand advertising tools such as flame topics, opening screen ads, and commercial topics can be used to gather brand content and support the brand. Xiaohongshu's I model is basically the evolution of the I model, but it emphasizes data-based operations and refined operations, which strengthens the role of factors such as emotions and social relationships between brands and users.