Why is it smart to present your brand on the IGTV platform?

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Looking for a great platform to present your products and services? You don't want a classic approach to marketing, but you want to try something new, something that will mark the future of marketing? Are you familiar with the new Instagram application, called IGTV, which allows you to promote quality through vertical video materials?

IGTV is an application that was launched in June 2018, and it brings a lot of innovations to the field of video platforms. First of all, the main novelty is vertical video , which has not yet been seen on the market, and fits perfectly in the era when everyone uses smartphones. If you want to find out what new features and capabilities IGTV brings to the market, read the rest of the article.



Platform for the future
When the IGTV platform was introduced to the public, many rightly wondered what its capabilities were and whether it could take 'its share of the pie' in the social networking market. Pompous announcements that it is a serious competitor to the YouTube platform were silenced very quickly, because IGTV is not and does not intend to be like YouTube . Namely, there are too many differences that distance IGTV from YouTube, making this new platform a modern medium that hides great potential.

IGTV can be seen as a kind of upgrade to Instagram's capabilities, as it provides a greater focus on video materials and allows users to create longer videos, which consequently means more creativity and informativeness. Although in some segments it resembles the YouTube concept, the fact that IGTV is focused on vertical video materials clearly indicates the direction in which american phone number this platform wants to move. The creators built IGTV with the idea of ​​​​becoming the main channel for watching video materials for users on smartphones , because vertical video fits perfectly into the proportions of a smartphone.



Vertical video
Although we have many different applications and social networks on the market, IGTV has stepped into a completely new area. Vertical video is becoming more and more popular, and proof of this is the recent move by the YouTube platform where they decided to adapt their service to square and vertical video materials. Therefore, the popularity of vertical video materials is growing, which could also cause a sudden increase in the number of IGTV users.

Users simply log in to IGTV via their Instagram account, and the two platforms are very well connected to each other – which makes it easy to switch users from one platform to the other. The IGTV platform allows users to add video material up to 10 minutes long , while for exclusive (verified) users this time is extended to 60 minutes. Ten minutes is the optimal time to create valuable and high-quality content, which will ultimately be interesting and attract new users. As for the format itself, vertical video should be recorded in a 9:16 ratio , but IGTV also allows adding videos in a 4:5 ratio.



Ease of use as a lure for users
We often mention that Instagram is a very simple application, whose use is simplified to the limit, which allows even the least educated users to use it easily. With the same intention, Instagram embarked on building the IGTV platform, where everything is subordinated to simplicity . Because of this, user-generated content really comes into its own.

The focus on content allows you to reach a large number of people for a very small investment in creating video material. When you get to IGTV, videos start automatically, which can be changed by simply dragging left or right on the screen. This makes navigation easier for users, but also creates a situation in which users will stay on high-quality materials for a long time , and will quickly skip those of lower quality.



Quality content leads to success
If you want to promote your brand on the IGTV platform, all you need to do is create your own channel . After that, you need to make an interesting and high-quality video in a vertical format, which is then added to IGTV. Everything is completely free, and the great thing is that there is still not much competition.

Few brands are currently present on this platform and this is a great thing for you - because with small investments you can promote yourself very well . As the quality of content on IGTV will increase, there will be more and more users and brands. Therefore, do not miss the opportunity and join this platform today and build a leadership position. IGTV carries with it a lot of potential, which many do not yet recognize - you should use it to your advantage.

If all this information about the IGTV platform is a bit confusing, it's time to reach out to us for help. Our creative team has prepared well for your appearance on the IGTV platform and with our help you can achieve great results on this new social network . All you need to do is fill out the form below.