our brand, suitable price,
Posted: Mon Dec 23, 2024 9:59 am
Specific solution ideas Style: beautify the overall style and interaction of the product details page, simplify the information, reduce blank space and highlight the key points; Price: reorganize and adjust the product price discount information: price definition, calculation of promotion discounts; how to display the most favorable price; Product information: optimize product information; such as service labels, subtitles, select specifications, attributes, select addresses, etc., add product portrait label system, add videos, etc.; Product related modules: adjust the algorithm logic for evaluation, store optimization and related product recommendations; Addition of other modules: return shipping fee, video explanation, Q&A, positive rebate, etc.
; Five, planning the first phase: solve the price problem; Second japan cell number phase: style, product additional information, product recommendation algorithm; Third phase: optimize product service labels and portrait labels, Q&A, evaluation, comments; Fourth phase: product videos, increase the number of positive reviews, Q&A, etc.; Six, landing reference Seven, specific landing made a test bucket to see the data effect after the volume; Business details conversion rate increased. The overall conversion was raised to eight, project difficulties: price display: due to historical reasons, the product price display is chaotic, the marketing superposition is unclear, and the mobile phone calculates the non-minimum discount; it is actually very difficult to sort out the entire marketing system; : Price: ① The product does not have any promotional display sales price and strike-through price; ② There is a promotional display discount price: the new price, the discounted price, the coupon price, the price in hand, and the price in hand for multiple pieces; Four elements that affect prices, namely activities, promotions, discounts and red envelopes, are displayed with labels; ① Add waistbands to enhance the promotion atmosphere for new customers, brand discounts, flash sales, etc.
; ② Other discounts are displayed through labels and coupons can be directly collected and purchased; Discount price calculation logic: sales price, activity price, promotional price, store coupons, platform coupons, cash coupons, virtual currency, member discounts; Follow-up: The superposition logic of coupons and the calculation and deduction of members and virtual assets are also done; Finally: The overall conversion rate of the business details page has achieved a very obvious effect; Discount display order: Prioritize the discounts that can be used directly for the product and then display the discounts that cannot be used directly; Available discounts are sorted from large to small according to the discount strength; Unavailable discounts are sorted from low to high according to the compliance conditions; Red envelope deductions are displayed last; If there is a store’s first order coupon, it is displayed at the top; IX.
; Five, planning the first phase: solve the price problem; Second japan cell number phase: style, product additional information, product recommendation algorithm; Third phase: optimize product service labels and portrait labels, Q&A, evaluation, comments; Fourth phase: product videos, increase the number of positive reviews, Q&A, etc.; Six, landing reference Seven, specific landing made a test bucket to see the data effect after the volume; Business details conversion rate increased. The overall conversion was raised to eight, project difficulties: price display: due to historical reasons, the product price display is chaotic, the marketing superposition is unclear, and the mobile phone calculates the non-minimum discount; it is actually very difficult to sort out the entire marketing system; : Price: ① The product does not have any promotional display sales price and strike-through price; ② There is a promotional display discount price: the new price, the discounted price, the coupon price, the price in hand, and the price in hand for multiple pieces; Four elements that affect prices, namely activities, promotions, discounts and red envelopes, are displayed with labels; ① Add waistbands to enhance the promotion atmosphere for new customers, brand discounts, flash sales, etc.
; ② Other discounts are displayed through labels and coupons can be directly collected and purchased; Discount price calculation logic: sales price, activity price, promotional price, store coupons, platform coupons, cash coupons, virtual currency, member discounts; Follow-up: The superposition logic of coupons and the calculation and deduction of members and virtual assets are also done; Finally: The overall conversion rate of the business details page has achieved a very obvious effect; Discount display order: Prioritize the discounts that can be used directly for the product and then display the discounts that cannot be used directly; Available discounts are sorted from large to small according to the discount strength; Unavailable discounts are sorted from low to high according to the compliance conditions; Red envelope deductions are displayed last; If there is a store’s first order coupon, it is displayed at the top; IX.