Mistake #2: Sharing only your own content
Posted: Mon Dec 23, 2024 10:20 am
There should always be a healthy ratio between content related to your business and third-party content.
This ratio will depend on your industry and community – sometimes it will be 70:30 and sometimes it will be 50:50. It all depends on how diverse your audience is.
The greater the diversity, the more external content you should post.
That's why it's a good idea to start by analyzing your audience's preferences and interests.
Analyze your followers' interests
Having competitors with the same target as you is always good, as it allows you to see what works for them and what doesn't, and use this knowledge in your own strategy.
The Social Media Tracker tool helps you identify the content that works best for your competitors, so you can easily establish audience preferences.
Social Media Content Planning - Social Media Tracker
This way, when you have a clear idea of what your audience is searching for, you can use the Content Ideas feature of the Social Media Poster tool.
It will allow you to find interesting articles from your favorite social media feeds and share them with your audience:
Planning content on social networks - Feeds
Mistake #3: Forgetting to go off track in seasonal campaigns
Seasonal (or occasional) marketing is one of the easiest and cheapest ways to entertain your users and promote your product, so you should not underestimate its importance.
However, holidays always appear suddenly, without us having time to prepare a large-scale marketing campaign most of the time.
Suddenly, you realize that Halloween is just a week away and you've missed the opportunity to promote your product in a timely and strategic manner.
Create drafts and review them later
This is precisely where our tool's ability to draft posts comes in handy.
Social Media Poster lets you create drafts of social media updates and promotions you have in mind and schedule notification reminders for when it's time to get back to them.
Social Media Content Planning - Draft
You can then view your drafts (including expired ones) organized in a list like this:
Social Media Content Planning - Draft
However, seasonal marketing is much more than just running holiday promotions.
Think of all the events and occasions you can use to better engage your customers email list singapore with your marketing campaigns – from a holiday to creating a new contest.
For example, in the weeks leading up to the release of the new season of Game of Thrones, SEMrush added Dothraki to the database of our main keyword research tool.
The ability to search for words in Dothraki garnered massive engagement on social media, which led us to reorganize our calendar to fit in the PR efforts for this event.
Another example of a promotion we hadn't anticipated was a solar eclipse in August 2017.
For the letter "O" in the tool name, we made a small image of the
This ratio will depend on your industry and community – sometimes it will be 70:30 and sometimes it will be 50:50. It all depends on how diverse your audience is.
The greater the diversity, the more external content you should post.
That's why it's a good idea to start by analyzing your audience's preferences and interests.
Analyze your followers' interests
Having competitors with the same target as you is always good, as it allows you to see what works for them and what doesn't, and use this knowledge in your own strategy.
The Social Media Tracker tool helps you identify the content that works best for your competitors, so you can easily establish audience preferences.
Social Media Content Planning - Social Media Tracker
This way, when you have a clear idea of what your audience is searching for, you can use the Content Ideas feature of the Social Media Poster tool.
It will allow you to find interesting articles from your favorite social media feeds and share them with your audience:
Planning content on social networks - Feeds
Mistake #3: Forgetting to go off track in seasonal campaigns
Seasonal (or occasional) marketing is one of the easiest and cheapest ways to entertain your users and promote your product, so you should not underestimate its importance.
However, holidays always appear suddenly, without us having time to prepare a large-scale marketing campaign most of the time.
Suddenly, you realize that Halloween is just a week away and you've missed the opportunity to promote your product in a timely and strategic manner.
Create drafts and review them later
This is precisely where our tool's ability to draft posts comes in handy.
Social Media Poster lets you create drafts of social media updates and promotions you have in mind and schedule notification reminders for when it's time to get back to them.
Social Media Content Planning - Draft
You can then view your drafts (including expired ones) organized in a list like this:
Social Media Content Planning - Draft
However, seasonal marketing is much more than just running holiday promotions.
Think of all the events and occasions you can use to better engage your customers email list singapore with your marketing campaigns – from a holiday to creating a new contest.
For example, in the weeks leading up to the release of the new season of Game of Thrones, SEMrush added Dothraki to the database of our main keyword research tool.
The ability to search for words in Dothraki garnered massive engagement on social media, which led us to reorganize our calendar to fit in the PR efforts for this event.
Another example of a promotion we hadn't anticipated was a solar eclipse in August 2017.
For the letter "O" in the tool name, we made a small image of the