Get your digital marketing toolbox ready for 2020 with this post

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Many companies ask us which digital marketing tools they should use to achieve the expected results, and our answer is always the same: “It depends.” And it does. It depends on the sector, it depends on whether the strategy is national or international, it depends on whether our target audience is the end customer (B2C) or a company (B2B). It also depends on the nature of the business, an e-commerce is not the same as a company in the industrial or primary sector, and on the short, medium and long term objectives.

Our answer is always “it depends”, buuuut it is true that there are certain essential tools that we should definitely have in our marketing tool kit in 2020, which we have chosen based on the 5 top marketing trends for 2020, which are:

1. Omnichannel

This is getting difficult, dear readers. As users, we are increasingly using more channels to connect with brands, search for products and services, read recommendations, and consume information in general.

As companies, this means that we must increasingly include more tools in our marketing strategies and combine them with each other so that the message is uniform, coherent and strategic.

2. Mobile first in the micro moments.

We are constantly carrying out specific searches at the Lebanon telegram data precise moment when our need arises. This is what Google calls micro moments . And although it has been talking about this for several years, this year it tells us that 96% of these specific searches occur from mobile devices.

3. Personalized and customer-centric marketing.

The brands that succeed are those that follow “customer-centric” models, meaning that the customer is at the centre of all strategies. This is achieved by knowing your customer very well and collecting information to create segmented audiences to use in your business’s marketing.

4. Short videos.

Tools like Tik-Tok, which we already talked about in this post , or content formats like Instagram or Facebook stories, have shown that we like videos more and more, yes, but the trend is towards short, natural, creative and intelligent videos.

So perhaps you should rethink your content strategy with a fresher and more attractive line of communication and formats.

5. Voice assistants.

Voice searches continue to grow and are even expected to reach 50% in 2020.

As companies, we must be prepared for this fact and adapt our content to how search engines will display results based on these types of searches.

Which 7 marketing tools should you definitely include in your strategy for next year?
WHATSAPP BUSINESS
We have been telling you for the last few months that WhatsApp Business is a super growing tool that will give us many surprises in 2020.

For now, it allows for greater control of a communication channel as important as WhatsApp by scheduling customer service hours and automated responses so that users do not feel neglected or annoyed.

In addition, you can place corporate and commercial information on your WhatsApp profile. But what's coming is much better: the possibility of creating advertising campaigns on WhatsApp (we tell you about it in this post about WhatsApp Ads ), and even sharing it with different user roles as a corporate chat.

In any case, at Pisto con webo we have already noticed how by placing a “click to WhatsApp” call-to-action on our clients’ websites and on our own, conversions through this channel grow exponentially to the detriment of form conversions. And the fact that WhatsApp Business launches automatic responses if conversions are outside business hours, makes the usability similar to that of a web form that the user has become accustomed to over the last few years. Everyone is happy.

GOOGLE LOCAL
We are still surprised by the number of companies that have no control over their geomarketing .

Yes, because 80% of searches on Google are local in nature, looking for business information, expecting geographically close results, or to check reviews.

This means that having a company profile on Google My Business where you can include the correct contact information, brand photos, promote reviews, and even help yourself with publications to try to optimize SEO, should be a mandatory subject for ALL companies.

However, we often find duplicate company listings, with no ownership claim or, in other words, out of control. We also see them with incorrect contact information for important information such as the phone number or address. And what is worse, with unanswered reviews, some of which do a lot of damage to the brand's reputation.

Well, it doesn't matter if you have a physical store or not. It doesn't matter if you work from home or if you don't want anyone to come to see you at your business, because you can't put up any doors. Google will include your company in its database because it incorporates it from the data of the Commercial Registry that is public, and it can do so.

If you do not want your exact address to appear, you have the option to hide it by indicating that you offer goods and services at your customers' address, but please claim your listing, edit it and manage reviews efficiently.