Marketing for IT Companies: 12 Best Practices & Tips
Posted: Mon Dec 23, 2024 10:41 am
The information technology industry is growing at lightning speed. If you’re in charge of marketing for an IT company, now is the time to take advantage.
FAQs
In this post, we’ll break down:
The marketing challenges faced by IT companies
Why you need a real B2B marketing strategy
12 marketing best practices for tech firms
Rest assured that if you don’t invest in marketing, your competition will. Here’s what you need to know.
Explosive Tech Industry Growth and What It Means for Your Business
The IT industry is big – really big. And it’s growing fast fast.
The global information technology (IT) market size is projected to grow at a CAGR of 11.0% from 2023 to 2032.
That’s pretty darn impressive.
But what does it mean for your business?
Hypercompetition: There are a lot of companies trying to do what you do. That makes it difficult to get in front of the right tech buyers at the right time.
Opportunity: If you get in front of your targets at the right time with the right message how to save new zealand number in whatsapp you will succeed. But you need to get there before your competitors.
So, how do you get ahead of the competition and take advantage of the opportunity?
Drumroll, please …
You need marketing for your IT company!
Sounds simple enough. A few product brochures, a tradeshow or two, a couple social media posts, and you’re pretty much good to go, right?
Wrong.
Why Your IT Business Needs a Real B2B Marketing Strategy
Marketing IT products and services today is much different than even a few years ago.
Why?
More complex products and services: Thanks to emerging technologies and customer demands, IT is more complicated than ever.
New buyer personas: According to a recent CompTIA survey, 55% of industry leaders report that multiple departments influence IT spending.
Longer buying cycles: According to CompTIA, 40% of IT leaders reported that buying cycles are getting longer. This is due to an increased number of vendors, more complex products/services, and more stakeholders being involved.
It’s important to remember, too, that marketing is a priority for your competitors. The same survey reveals that, for 60% of tech industry leaders, the top two priorities to achieve positive business growth in 2020 are:
Reaching new customers
Picking up new business from existing clients
And both of these require what? You guessed it!
Effective IT marketing.
FAQs
In this post, we’ll break down:
The marketing challenges faced by IT companies
Why you need a real B2B marketing strategy
12 marketing best practices for tech firms
Rest assured that if you don’t invest in marketing, your competition will. Here’s what you need to know.
Explosive Tech Industry Growth and What It Means for Your Business
The IT industry is big – really big. And it’s growing fast fast.
The global information technology (IT) market size is projected to grow at a CAGR of 11.0% from 2023 to 2032.
That’s pretty darn impressive.
But what does it mean for your business?
Hypercompetition: There are a lot of companies trying to do what you do. That makes it difficult to get in front of the right tech buyers at the right time.
Opportunity: If you get in front of your targets at the right time with the right message how to save new zealand number in whatsapp you will succeed. But you need to get there before your competitors.
So, how do you get ahead of the competition and take advantage of the opportunity?
Drumroll, please …
You need marketing for your IT company!
Sounds simple enough. A few product brochures, a tradeshow or two, a couple social media posts, and you’re pretty much good to go, right?
Wrong.
Why Your IT Business Needs a Real B2B Marketing Strategy
Marketing IT products and services today is much different than even a few years ago.
Why?
More complex products and services: Thanks to emerging technologies and customer demands, IT is more complicated than ever.
New buyer personas: According to a recent CompTIA survey, 55% of industry leaders report that multiple departments influence IT spending.
Longer buying cycles: According to CompTIA, 40% of IT leaders reported that buying cycles are getting longer. This is due to an increased number of vendors, more complex products/services, and more stakeholders being involved.
It’s important to remember, too, that marketing is a priority for your competitors. The same survey reveals that, for 60% of tech industry leaders, the top two priorities to achieve positive business growth in 2020 are:
Reaching new customers
Picking up new business from existing clients
And both of these require what? You guessed it!
Effective IT marketing.