Gold Spell and Guru: The New Era of Ticket Sales and Digital Transformation
Posted: Sun Apr 06, 2025 6:04 am
Gold Spell was born from a family dream in 2011, with the purpose of revolutionizing the cosmetics market in Brazil.
Initially, the brand started with in-person sales job function email database a close relationship with its customers. Over time, the company gained ground and consolidated itself in the market.
From In-Person to Digital: An Essential Step for Growth
At a certain point, it became clear that, in order to achieve even more significant growth, it would be necessary to migrate to digital. This transition required more than determination: it was essential to have a quality structure that guaranteed speed, security and an intuitive experience for customers.
It was in this context that Guru stepped in, providing a radical transformation for Gold Spell. The partnership brought tools that completely changed “the game”, including:
Instant upsell and one-click purchasing , maximizing profits;
Effective automation , saving time and effort;
Conversion tracking , optimizing campaigns;
Affiliation for sales , attracting strategic partners;
Optimized checkout , with high conversion rates.
As a result, Gold Spell saw its revenue grow 33-fold, with thousands of orders per day.
The Events Challenge: How Gold Spell Overcame Barriers
With digital success came the opportunity to organize large events that would reinforce the brand’s authority. However, challenges such as long lines, slow registration and inefficient systems could compromise the attendee experience.
That’s when Guru stepped in once again, launching its robust ticketing and event management system.
Initially, the brand started with in-person sales job function email database a close relationship with its customers. Over time, the company gained ground and consolidated itself in the market.
From In-Person to Digital: An Essential Step for Growth
At a certain point, it became clear that, in order to achieve even more significant growth, it would be necessary to migrate to digital. This transition required more than determination: it was essential to have a quality structure that guaranteed speed, security and an intuitive experience for customers.
It was in this context that Guru stepped in, providing a radical transformation for Gold Spell. The partnership brought tools that completely changed “the game”, including:
Instant upsell and one-click purchasing , maximizing profits;
Effective automation , saving time and effort;
Conversion tracking , optimizing campaigns;
Affiliation for sales , attracting strategic partners;
Optimized checkout , with high conversion rates.
As a result, Gold Spell saw its revenue grow 33-fold, with thousands of orders per day.
The Events Challenge: How Gold Spell Overcame Barriers
With digital success came the opportunity to organize large events that would reinforce the brand’s authority. However, challenges such as long lines, slow registration and inefficient systems could compromise the attendee experience.
That’s when Guru stepped in once again, launching its robust ticketing and event management system.