Closing with additional benefits
Posted: Sun Apr 06, 2025 6:16 am
Additional benefits are a powerful tool for overcoming objections and highlighting the value of your solution.
When personalized, these benefits can fax lists complement the customer's specific needs, helping them to see more clearly the advantages of closing the sale.
This technique is especially useful in two scenarios:
Resistance to the value of the solution: when the customer is hesitant to admit that your solution is ideal, presenting additional benefits, such as bonuses or guarantees, can be the necessary differentiator.
Budget or resource-related objections: Adding benefits that remove barriers, such as an upfront discount, extended technical support, or extra training, can help justify the investment.
Upon realizing the added value, the customer tends to reevaluate the proposal and feel more confident in making a positive decision.
The secret is to offer something relevant and exclusive, aligned with their specific needs.
When personalized, these benefits can fax lists complement the customer's specific needs, helping them to see more clearly the advantages of closing the sale.
This technique is especially useful in two scenarios:
Resistance to the value of the solution: when the customer is hesitant to admit that your solution is ideal, presenting additional benefits, such as bonuses or guarantees, can be the necessary differentiator.
Budget or resource-related objections: Adding benefits that remove barriers, such as an upfront discount, extended technical support, or extra training, can help justify the investment.
Upon realizing the added value, the customer tends to reevaluate the proposal and feel more confident in making a positive decision.
The secret is to offer something relevant and exclusive, aligned with their specific needs.