Revealing secrets: how does a client make a decision?

[bhasan01854]

The reader (aka potential client and subscriber) always makes a decision based on 2 basic indicators:

Trust. Through interest and specific examples, a desire is born to ask to send the contract together with the invoice.

Value. It is formed by actions and facts, so you must show in the CP that the audience needs the offer right now and at the set price.

Let's start from the beginning. Demonstrate value and explain to customers that the product is needed for the following reasons: 1…; 2 …; 3… do this until you build trust and confidence that you can give a person the value they need.

Congratulations! You have managed chinese overseas australia database to show value, but this does not = trust, which is fraught with the other extreme. People want to receive such a service, product, but ... not from you. What is the result? They will look for other people who can give them something whose value has already been formed by you.

Now let's imagine that you have trust, but no value. This is an extreme of a different kind, since the audience will still be with you, but what is the business benefit if they are not ready to pay money now, if the target audience has other priorities?

The challenge is to demonstrate both value and build trust. That's the only way, 2 in 1.