Entertainment content

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It seems that where there are sales, there is no place for entertainment, because there are separate publics for this. However, entertaining content engages subscribers, increasing the activity of the audience in your community, especially when you offer to give some feedback. Activities such as finding an object in a photo, finding differences, and the like work well in this case.



These are all examples of content that you generate yourself, without involving an audience. What can your subscribers offer?

User Content
Reviews

Of course, you can't do without reviews in an online store. Social proof helps potential customers make a purchase decision, which is why it is so important to collect real people who have already bought your product. A link to a profile and a photo with a product are the best proof of the authenticity of a review.



Reviews can be published in community posts, collecting them from different sources - in customer profiles, "Discussions", personal messages in messengers, etc. It is good form to ask the buyer for permission to publish.

Competition

This is content that engages your existing followers and attracts new audiences. In addition, creative contests can be a source of user-generated content - ask followers to take a creative photo or write a post and here are the topics for publications.



The mechanics of the competition mom database can be anything: from a random draw to the selection of the winner by an expert jury. The most important rule of competitions is clearly spelled out conditions and protection from cheating, which will help to avoid negativity towards you.

Consultation from experts

Getting useful advice from professionals is a tempting idea. Invite your subscribers to ask an expert a question. And the experts can be you, your subscribers or invited professionals. The most important thing in such content is moderation. You must set rules for critics and make sure that these rules are not violated.