Personalization consists of specifying a name,

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Online stores often remind us about the products left in the basket - the very ones that we chose, but did not choose for one reason or another, or more precisely, "did not bring to the checkout".

Reminder email for items left in cart

Online store reminds about completion of purchase

Of course, the most common method is addressing by name. However, it has not been a trend for a long time and has become quite boring. In the example below, from the positive, we note the emphasis on the reader's acquaintance with the expert, which means the likelihood that he will subscribe to the channel is quite high. The minus is the extremely unfortunate font color, which is simply lost against the bright background.

Subscription offer for the newsletter

Letter with an offer to subscribe to the newsletter

But we will include the features of the activity among the fresh trends of personalization. For example, the text of the mailing from the content exchange eTXT is supplemented ebay database with the login, avatar and rating of the performer. You open the letter and immediately understand that it is intended for you.

Letter indicating the user's personal data

Letter indicating the user's personal data

A similar strategy was chosen by the domestic airline. The passenger's name, number of miles and bonus card number are displayed in the upper right corner.

Mailing with strong personalization

Letter indicating the user's personal data

You can easily create a unique letter template in the block editor from DashaMail.