What is order bump?

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orderbump with product offerOrder bump is one of the smart conversion strategies to increase sales . It involves offering customers a “nudge” to purchase complementary items or items related to the main product/service at the time of checkout.

According to records , 35% of sales on Amazon, a large denmark mobile database American multinational, come from the use of order bumps, upsells and cross-sells .

The best thing is that this technique can be used by small, medium and large businesses.

Imagine your customer is about to finalize the purchase of a supplement kit. At this point, an order bump might suggest complementary vitamins.

This additional offer appears subtly, with a quick and attractive description.

Complementary strategies are also used, such as offering a discount or an extra benefit, making it difficult to resist the offer.

How does order bump work?
Understand how order bump works in 4 steps:

Strategic Offer : The order bump is displayed at the time of checkout, when the customer is already engaged and likely to purchase.
Relevance : The additional offer must be relevant to the main product, complementing it or adding value to the purchase.
Attractive presentation : The offer is presented in a visually pleasing way, with a clear and concise description of the benefits.
Ease : Including the extra item is done with a simple click, without complicating the purchasing process.