Sms sending: complete guide to increase conversions and engage your audience
Posted: Thu Apr 17, 2025 10:44 am
SMS messaging is a direct communication tool that allows you to send text messages to mobile phones in bulk or in segments. Even in a world full of instant messaging and emails, SMS continues to be one of the most efficient marketing strategies.
With opening rates reaching an incredible 98% ( data from SlickText ), it ensures that your message is seen, and best of all: without depending on an internet connection. In addition, around 90% of messages are read within 3 minutes of being sent .
In this comprehensive guide, you will discover not only how SMS sending works, but also how to use it strategically to engage, convert and retain customers. We will cover the benefits, best practices, mistakes to avoid and use cases so that you can master this tool and achieve the best results. Let's get started!
Index
What is SMS triggering?
Advantages of SMS Marketing
Advantages of SMS Shooting
Best Practices for SMS Campaigns
Most Common Use Cases
Mistakes to Avoid in SMS Marketing
How to Choose an SMS Platform
In short
Advantages of SMS Marketing
Are you realizing how powerful SMS can be? Well, now let’s talk about rcs data middle east the advantages it offers for your marketing strategy. Spoiler: there are many!
Personalization
You can personalize each message with the customer's name, as is done in email campaigns.
This is possible thanks to the automated tags that platforms like Disparo Pro offer.
This personalization creates a more human and close connection with the audience, increasing engagement.
In addition to their name, you can include information like birthday, location, or purchase history for even more relevant campaigns.
sms trigger - customization
High ROI
SMS marketing is a champion in return on investment (ROI). With low costs and impressive results, it has a conversion rate that can reach 45% . What's more, the CTR (Click Through Rate) of SMS varies between 20% and 35%, while emails are in the range of 1% to 10%.
For example, a company invests $500 in an SMS campaign and gets $3,000 in sales. That’s an ROI of 500% .
The speed and simplicity of SMS contribute to immediate results, making it ideal for specific actions that have a direct impact on sales.
Advantages of SMS Shooting
Need to send an urgent message to your customers? SMS delivers messages instantly, without requiring an internet connection. This makes it the perfect choice for flash sales, important alerts or even last-minute reminders.
Application examples:
Healthcare sector: sending reminders for medical appointments, reducing missed appointments at clinics
E-commerce: alerts about flash sales or order tracking
Public bodies: notifications about vaccination campaigns or changes in services.
With opening rates reaching an incredible 98% ( data from SlickText ), it ensures that your message is seen, and best of all: without depending on an internet connection. In addition, around 90% of messages are read within 3 minutes of being sent .
In this comprehensive guide, you will discover not only how SMS sending works, but also how to use it strategically to engage, convert and retain customers. We will cover the benefits, best practices, mistakes to avoid and use cases so that you can master this tool and achieve the best results. Let's get started!
Index
What is SMS triggering?
Advantages of SMS Marketing
Advantages of SMS Shooting
Best Practices for SMS Campaigns
Most Common Use Cases
Mistakes to Avoid in SMS Marketing
How to Choose an SMS Platform
In short
Advantages of SMS Marketing
Are you realizing how powerful SMS can be? Well, now let’s talk about rcs data middle east the advantages it offers for your marketing strategy. Spoiler: there are many!
Personalization
You can personalize each message with the customer's name, as is done in email campaigns.
This is possible thanks to the automated tags that platforms like Disparo Pro offer.
This personalization creates a more human and close connection with the audience, increasing engagement.
In addition to their name, you can include information like birthday, location, or purchase history for even more relevant campaigns.
sms trigger - customization
High ROI
SMS marketing is a champion in return on investment (ROI). With low costs and impressive results, it has a conversion rate that can reach 45% . What's more, the CTR (Click Through Rate) of SMS varies between 20% and 35%, while emails are in the range of 1% to 10%.
For example, a company invests $500 in an SMS campaign and gets $3,000 in sales. That’s an ROI of 500% .
The speed and simplicity of SMS contribute to immediate results, making it ideal for specific actions that have a direct impact on sales.
Advantages of SMS Shooting
Need to send an urgent message to your customers? SMS delivers messages instantly, without requiring an internet connection. This makes it the perfect choice for flash sales, important alerts or even last-minute reminders.
Application examples:
Healthcare sector: sending reminders for medical appointments, reducing missed appointments at clinics
E-commerce: alerts about flash sales or order tracking
Public bodies: notifications about vaccination campaigns or changes in services.